The Asia Pacific Audit Bureau of Circulations (APABC) recently staged a two-day conference in Taipei, Taiwan on November 23-24, 2015 bringing together regional audit bodies from across the APABC group including representation from Australia, Hong Kong, India, Malaysia, Taiwan and USA.
The group came together to discuss regional issues, share information and developments from their own countries and be updated on IFABC global activities in the digital arena with a Digital Committee update from Mr Richard Foan, ABC UK and a Digital Publication Guideline update from Ms Doreen Chan, BPA USA.
APABC President, Ms Heather Craven from AMAA Australia expressed thanks to Mr Foan from ABC UK and Jacob Matthews from ABC Malaysia for their contribution to the program. She also expressed gratitude to Mrs Rosa Yang and her team from ABC R.O.C. Taiwan for their efforts in organising such a well-run event. Ms Craven commented that “the conference was a valuable opportunity to develop relationships and connections with other bureaux and businesses active in the local region as well as an opportunity to share information and learnings about the challenges faced by each bureau.”
At the meeting of members the group approved a change of name for this regional group from Asia Pacific Audit Bureau of Circulations to Asia Pacific Audit Bureau of Certifications in line with the recent changes to the IFABC ratified in 2015. The change will be presented for formal ratification at the next meeting of the APABC to be held before the IFABC General Assembly in June 2016 in Ascona, Switzerland.
The conference also featured presentations from speakers from across the globe including Mr Ming Liao, Head of Marketing Science APAC at Facebook, who spoke about the Facebook approach to, and reporting of viewability, the industry’s hot button topic. Ms Grace Liau, Regional General Manager Asia Pacific, Vivaki discussed the issues facing advertisers and agencies in todays digital advertising world and the importance of accountability and transparency.
Mr Joe Nguyen, Senior Vice President APAC, comScore Inc discussed campaign validation for ad fraud, brand safety and viewability and the transparency of supply in todays digital trading landscape. Mr Richard Townsend, Managing Director, Circus Street presented findings from their survey of agencies commissioned specifically for the conference about the big issues facing agencies and their teams today. Mr Foan from ABC UK moderated an interactive panel session of all speakers to round out the event.
IFABC members who are interested in the event and the topics discussed have exclusive access to documentation from the conference including speaker presentations and conference videos. These are available to IFABC members in the member portal and are not for general sharing or re-posting.