IFABC Newsletter June 2014
The IFABC Europe Group held a very useful and successful meeting in Zagreb at the beginning of May. The event was superbly hosted by Sinisa Zugic and Igor Kern of ABC Croatia and the programme was put together by Magnus Paulsson and colleagues, with moderation from Richard Foan. The keynote external speaker was Dominic Lyle, Executive Director of EACA (European Association of Communications Agencies). He presented the findings of research he carried out amongst the members of his European Media Council, looking at what the agencies think about audit bureaux and what services they would value from ABCs in the future Read More
AAM Merges with Digital Auditing Leader ImServices
The Alliance for Audited Media announced that ImServices Group, a leading provider of advertising technology audit services, is now part of AAM. The two organizations are merging their skills and expertise to create a leading independent service provider that will help clients address some of the key challenges facing today’s interactive advertising industry, including unseen ads, illegitimate clicks, fraudulent traffic and growing advertiser demand for independent verification services. Read More