New ABC certificate for magazines will show digital editions alongside print circulation

ABC announced today that it has agreed new Reporting Standards that will allow publishers to present both print and digital editions on one certificate. This offers more flexibility to publishers in how they can claim digital editions.

The new Cross Platform Certificate of Circulation enables publishers to provide a single view of their circulation figures. This includes the circulation of digital editions of magazines designed especially for mobile devices such as Apple’s iPad.

Jan Pitt, Director of Magazines, ABC said, “ABC is constantly looking to improve its reporting to make it easier for the industry and we are delighted to be announcing the new Cross Platform Certificate to report print and digital circulation figures in one place. As more and more publishers are launching digital editions of their publication, it is crucial that we support the industry in promoting the growth of their digital offering.”

The new certificate, which applies to both consumer and business magazines, was agreed by representatives from the industry at the latest meetings of the ABC Reporting Standards Group. The new Reporting Standards will come into effect from January 2011. The Newspaper Reporting Standards Groups will be meeting in December to discuss similar changes to their Reporting Standards.

Nicola Rowe, Director of Circulation and Member Services at the PPA, said: “The launch of the Cross Platform Certificate of Circulation by ABC is a step forward for PPA members and the wider industry, who now have a means of recognising the growing circulation of their digital editions.”

For more information please read the latest Reporting Standards changes

For more information please contact: Louisa Papachristou / Isabel Napier-Wilson
Eulogy! on 020 7927 9999 or email:

About ABC
ABC is a non-profit distributing organisation owned by the media industry, tasked with promoting trust by providing robust currencies on which to trade media in the UK and Ireland. ABC certifies and provides audit services to verify the circulation figures of newspapers and magazines, attendance at exhibitions and performance data across a wide range of digital media (including websites and email) through ABCe.

ABC is governed by a Council of permanent and elected representatives including media owners, media buyers, advertisers and representatives from industry trade bodies. Any changes to Reporting Standards are instigated and agreed on by these industry representatives including ISBA, IPA, PPA, NS and NPA, to ensure the needs of the media industry are met.

ABC was first established in the UK in 1931, is a leading founder member of the International Federation of ABC’s (IFABC), and is one of the largest media audit bodies in the world. ABCe was established in 1996 and delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group.

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