Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ) was established for the purpose of third-party certification of the quality of digital advertisement.
JICDAQ sets the business process standards for “Brand Safety ensuring the quality of the ad place” and “Exclusion of Invalid traffic (including Ad fraud)”. And certify companies who operate business complying to the standards.
Japan Audit Bureau of Circulations have been designated as a validation vender which check companies meet the standards JICDAQ set. In other countries, ensuring the quality of digital advertisement is addressed actively. Other ABCs in the world play important roles with validation job. We dispatched our staff to the ABC UK who has been at the forefront of this kind of work for more than a decade. And the staff took training about validation job. We will update our validation job keeping communicate with the UK ABC and the other ABCs in the world.
We will inform new information on this site.