AAM Merges with Digital Auditing Leader ImServices

The Alliance for Audited Media announced that ImServices Group, a leading provider of advertising technology audit services, is now part of AAM. The two organizations are merging their skills and expertise to create a leading independent service provider that will help clients address some of the key challenges facing today’s interactive advertising industry, including unseen ads, illegitimate clicks, fraudulent traffic and growing advertiser demand for independent verification services. Read More