IFABC Newsletter June 2014

The IFABC Europe Group held a very useful and successful meeting in Zagreb at the beginning of May. The event was superbly hosted by Sinisa Zugic and Igor Kern of ABC Croatia and the programme was put together by Magnus Paulsson and colleagues, with moderation from Richard Foan. The keynote external speaker was Dominic Lyle, Executive Director of EACA (European Association of Communications Agencies). He presented the findings of research he carried out amongst the members of his European Media Council, looking at what the agencies think about audit bureaux and what services they would value from ABCs in the future

AMAA new audited website measurement service announced

The Audited Media Association of Australia (AMAA) today announced the launch of its new audited website measurement service, which will provide members with a range of audited website metrics to use when buying and selling online advertising. 

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