Added over 10 years ago
Selling ads by time, not space?
Here is an article I stummbled up on: http://buzzmachine.com/2013/05/15/selling-ads-by-time-not-space/
Chartbeat company is the company which is measuring the time users spend exposed to an ad online. This ties to our discussion about Ad Visibility. The idea is to sell ads by time just like TV. Something to explore..
Posted by Sinisa Zugic at 11:57 pm 0 Comments
Added over 10 years ago
EU Media Laws
Many of us are facing challenges in Government spending taxpayer money in unaudited media. I am looking for European solutions to this problem. Generally, I would like to have access to all European Media Laws (not just that pertaining to auditing or circulation) or Self regulatory solution so I could compare it to Croatian media Law.
Posted by Sinisa Zugic at 6:08 pm 5 Comments