Digital Metrics

The aim of the IFABC is the sharing of knowledge and experience to encourage best practice. This is especially the case for digital media. 

The digital advertising ecosystem is increasingly prey to fraudsters with billions of dollars lost to ad fraud globally every year. Digital Audits enable publishers to provide reassure the market that they have legitimate audiences for their websites.

Digital Audit provides a tech audit with multiple layers of verification process to provide assurance for advertisers and media agencies that a publisher is committed to ensuring a high level of accuracy and quality in their digital traffic reporting, so that the advertisers are ensured of minimising risk of wasted funds.

The details of the audits that individual IFABC member Audit Bureaux deliver for websites are available direct from those Bureaux.