Digital Publications Metrics

Recognizing the continued growth and importance that digital magazines now play within media owners' brand portfolio, the International Federation of Audit Bureaux of Certification (IFABC) has released recommendations for reporting digital media (non-website) by its membership.

In the near term, the IFABC suggests reporting digital magazines in two categories: "replica" and "non-replica". However,the IFABC also acknowledges the rapidly changing media landscape and has provided four definitions of digital media such that members can expand on the suggested two categories. The expanded definitions are: "editorial replica", "editorial plus","targeted" and "dynamic".

A complete glossary of terms and recommendations for reporting have been outlined here for members.  Updated Guideline for Digital Publication

As digital media continues to evolve, the IFABC will explore new metrics that help document usage and performance. Measurement of emails sent per issue, unique user of each issue by date, issues opened by regular subscriber and content sharing are just some of the benchmark metrics to be considered for future reporting by IFABC members.