IFABC Event Audit Survey Results Summary

A little about the respondents…

  • 11 IFABC members responded to the survey
  • Four IFABC members, the Levikintarkastus Oy from Finland, the TS from Sweden, the ABC UK & the Republic of Ireland and the Audited Media Association of Australia (AMAA) offer an event audit service
  • Two respondents from the Levikintarkastus Oy and the ABC UK & the Rep. of Ireland audit from 81 to 100 shows per year and the AMAA audit from 51 to 80 shows per year. One respondent was unable to specify a number as they have only recently started looking into their event audit offer

What type of events and metrics do they audit?

  • Types of events audited by IFABC members include trade, consumer, a combination of both trade and consumer, conferences, award event attendance and award winners
  • Types of metrics audited by the Audited Media Association of Australia:
    • Unique Visitor Attendance (UVA)
    • Repeat Visits
    • Total Visits (UVA + Repeat Visits)
    • Total Attendance (UVA + Exhibitor Staff + Media Representatives + Speakers + Children)
    • Geographical Analysis,
    • Total Net Exhibition Space (Contracted Space)
    • Total Floor Space (in & outdoors – occupied by exhibitors)
    • Number of Brands: Number of brands represented at an exhibition
    • Total Number of Exhibitors: reports total number of direct exhibitors (Main & Co-Exhibitors)
    • Demographics
    • Catalogue Distribution
    • Pre-Registration Numbers
    • Email Distribution
    • Website and Digital Publications
    • Portfolio Certificates
  • Types of metrics audited by the ABC UK & the Rep. of Ireland:
    • Unique Visitor Attendance (UVA)
    • Repeat Visits
    • Total Attendance (UVA + Exhibitor Staff + Media Representatives + Speakers + Children)
    • Demographics
    • Total Number of Exhibitors
  • Types of metrics audited by the Levikintarkastus Oy, Finland:
    • Total Visits (UVA + Repeat Visits)
    • Direct and indirect exhibitors, paid and other space
    • Total Number of Exhibitors

How many will participate in the IFABC Event Audit Sub-Committee?

  • Eight respondents elected they would like to participate in the IFABC Event Audit Sub-Committee