AAM and IVC Form New Global Alliance to Combat Digital Ad Fraud and Promote Verified Accountability

ARLINGTON HEIGHTS, Ill., and SAO PAULO, Brazil (Nov. 30, 2015) – Two of the world’s leading independent media auditors – the Alliance for Audited Media and the Institute of Verified Communications – have aligned to form the Global Alliance for Digital Assurance. The partnership is dedicated to helping the global media industry address online ad fraud, invalid traffic, viewability and transparency of digital advertising metrics and practices to help marketers and media companies transact with greater trust and confidence Read More

IFABC General Assembly 2016 in Switzerland

The 2016 IFABC General Assembly to be held in Ascona, Switzerland.

 

IFABC General Assembly (6 – 10 June 2016)

Every second year a General Assembly of International Federation of Audit Bureau of Certifications (IFABC) members is held. The programs for the assemblies are planned and developed to further the objectives of the Federation. Assemblies have been held in New York, Paris, Munich, Copenhagen, London, Chicago, Madrid, Rio de Janerio, Stockholm, Tokyo, Toronto, Buenos Aires, Lucerne, New Delhi, Berlin, Washington DC, Seville, Sydney, Kuala Lumpur, Berne, Cancun, and Seoul.

In 2016 the General Assembly will be hosted by WEMF (ABC and NRS in Switzerland) in the city of Ascona in the week of 6th to 10th of June 2016. The General Assembly will focus on the complexities facing the advertising industry and the evolution of international audit bodies beyond the audit of circulation. There will be an update of members' actions to cope with the changing environment they operate in, and perspectives from agency, advertisers and publishers.

At each General Assembly, a representative of a member organization is elected by the members to the office of President (previously Secretary General), to serve as the executive officer of the Federation, voluntarily and without remuneration.

Speakers will be announced in the coming weeks.

 

For more information and to register visit http://ifabcswitzerland2016.com  

AMAA to host APABC Conference in Taipei

The Audited Media Association of Australia (AMAA) is hosting the APABC conference in November in Taipei, Taiwan.


APABC Conference (23 – 24 November 2015)

Bringing together members of the Asia Pacific Audit Bureaux of Certification (APABC) community to share knowledge and experiences in media publishing, from print to digital and hear from guest speakers about the challenges and opportunities for media today across print and in digital, the need for accountability and transparency and the role that IFABC audit bodies can play.

The conference will feature international audit bodies, and publishing and advertising industry experts, including presentations from Facebook, comScore, Suncorp, Circus Street, VivaKi and more.

 

For more information about the APABC Conference, contact marketing@auditedmedia.org.au

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