ARLINGTON HEIGHTS, Ill., and SAO PAULO, Brazil (Nov. 30, 2015) – Two of the world’s leading independent media auditors – the Alliance for Audited Media and the Institute of Verified Communications – have aligned to form the Global Alliance for Digital Assurance. The partnership is dedicated to helping the global media industry address online ad fraud, invalid traffic, viewability and transparency of digital advertising metrics and practices to help marketers and media companies transact with greater trust and confidence Read More
Following the launch of its new website, the International Federation of Audit Bureaux of Certifications (IFABC) has refreshed its branding as part of its ongoing commitment to support its members in the rapidly growing digital world.
The refreshed branding includes a new logo that represents IFABC's global remit and shows the organisation as more digitally-focused. The logo will be used across all IFABC collateral as well as sitting on the new website, launched in July last year with the NationalNewspaper headline circulation data from 34 countries within IFABC membership.
This year will see the addition of local newspapers' as well as updated National Newspapers data from IFABC's membership as it continues to develop the website into a central resource for global circulation data.
The IFABC is a global forum for the identification and sharing of succesful innovation, providing audit bureaux around the world with one cohesive voice and setting worldwide best practice for the measurement of the media industry. Read More