Testimonials

Pradeep Guha

pradeep“The explosion in Indian media advertising would have descended into chaos had it not been for the impartial and transparent accountability brought to it by media measurement organizations for print and television.

It is the silent support system of this highly competitive industry that guides it through economic peaks and troughs.

I recommend setting up similar systems in any region where traditional media advertising plays an important part in the overall brand building process.”

Pradeep Guha
President of Asian Federation of Advertising Associations
Vice President/Area Director of The International Advertising Association

Silviu Ispas

ispas“As President of the Romanian Audit Bureau of Circulation, one of the youngest associations of this kind in Europe, I can say our activity and our services radicaly changed the advertising market in Romania in terms of positive professional attitude and approach by all the parties, with the net effect of keeping the industry on a strategic development path involving media, advertisers and agencies.

Our ABC had the opportunity for quick growth from 31 to 237 members in 12 years and from a simple traditional audit service for print to seven complex media research and measurement services for print and online.

If anybody is asking us what is our recipe for this succes, the answer is hard work, but also external independent support and consultancy. As an example but also as the most relevant people and institutions who really boosted our development I name here Mr. Liviu Burlacu from ABC Hungary, Mr. Harald Amschler and Mr. Rene Schmutz from ABC Switzerland, Freedom House Forum Foundation and the Center for Independent Journalism Romania. But our very first steps were made under the supervison of Mr. Liviu Burlacu who is one of the most energetic and passionate media consultants.”

Silviu Ispas
President, The Romanian Audit Bureau of Circulation

George Jabbour

jabbour“Advertising without transparency and accountability is leaving our industry in the middle ages. When we have the courage and the vision to stand for what we truly are, then the whole industry will gain the confidence and the trust of all our advertisers, and we will see more advertising investments.”

George Jabbour

CEO, Near East for Fortune Promoseven
President, International Advertising Association, Lebanon Chapter

Markus Kley

markley“As publisher of high quality magazines, G+J Espana is a firm believer in providing the advertising market with audited circulation figures as these provide the transparency needed to  establish a trustful relationship with our advertising clients. In this context, the Audit Bureaux of Circulation in each market does a terrific job as a neutral third party agent providing  the market with credible and audited circulation numbers.”

Markus Kley
CEO
G+J Espana

Anna Lubowska

lubowskaSince its foundation in 1994, ZKDP has significantly contributed to setting standards and increasing transparency in the Polish media marketplace. I cannot imagine a mature market to operate smoothly without having an ABC. This handbook will be an extremely helpful tool for those who intend to start an ABC movement in their countries.

Anna Lubowska

MEC, CEO Central & Eastern Europe
SAR – Marketing Communication Association, President of the Board
Poland

Chris Llewellyn

llewelin“Magazines have independent circulation audits for two main reasons – to have credibility with media planners and buyers that allow spending decisions to be made with security and comfort, and for magazines to be able to compete with each other using a common, respected,
currency.

FIPP has always supported the use of independent circulation audits by its members. After all, publishers aim at producing finely targeted, brilliantly crafted, magazines, and having an independent audit confirms how successful, or otherwise, they are. Irrespective of what the
reported figure is, publishers who use independent circulation audits demonstrate in the most tangible way possible, complete confidence in their magazine.”

Chris Llewellyn

President & CEO, The International Federation of the Periodical Press (FIPP)