9 Minimizing the obstacles

9.4. Keep the doors open

Be open to all criticisms. Make sure the media market knows of your willingness to listen, to explore new ideas and creative solutions that will be encountered while forming an ABC. Make sure you listen to any question, be it hearsay and negative. Be confident enough to reply to your fiercest competitor, who is banging you with negative thoughts. Keep the sign on the door: We’re open minded and ready to work with you.

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