As with any business initiative (and if it was not mentioned, an ABC is a business, after all), numbers count.
Because of its novelty – the technological challenges, the potential for resistance, the lack of cooperation, the need for resources – one must ensure that there are enough supporters of the ABC idea. Not only in saying “yes”, but also in getting involved – by working for, and by financing, the ABC.
Just to make it very clear: if an ABC will audit only 5 percent of all the market players, it might not be likely to survive; therefore one should shoot for 80 percent as an involvement level.
In order to maximize the potential for an ABC, please go thru this short checklist:
• Do your homework
• Maximize numbers.
• Communicate effectively.
• Build a working team.
• Manage the initiative on a project basis.
• Get expertise from outside