8 Maximize the potential

8.3. Communicate effectively

The most brilliant initiative is condemned to failure if it is lacking effective communications. In order to succeed, there is a need for sending the right messages to the right targets, via the right channels, at the right time.

Listen well, too. It is so crucial to be able to listen to, and give appropriate response, to the criticisms and negative messages.

By embarking upon the initiative of forming an ABC, one must keep in mind the importance of some important positive messages, striving to overcome the expectations of negative messages. Be prepared to listen, respond accurately, take more questions, hear more resistance, and listen again!

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