8 Maximize the potential

8.1. Do your homework

Before beginning in earnest, make sure your homework is done properly and in full. Have in hand all the information described above, and make sure you plan your actions thoroughly.

The homework should encompass:

• Continuously updating your database of potential ABC members (supporters), as well as of the market infrastructure.
• Meeting and talking to those who you know. Find out what they think about the ABC, including their arguments in favor and those against the idea.
• Build an initiative group that will take the work over, and will speak out in the market.
• Identify the people who will be of critical help in your efforts such as legal support, communications, etc.
• Get expertise from abroad, if needed.
• Manage the initiative as a project: identify the tasks, resources needed, as well as the finance issues.

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