Once the audit service is in place, the ABC may decide to sell the audited data to non-members, thereby ensuring itself extra revenue. It is absolutely certain that once the audited data is streaming in, there will be a need for analyzing it (making market trends, etc.) Selling the analysis can be another great source of income.
Any new service – be it a new media channel audit, research , or just new forms of data dissemination – should be priced properly. In general, the ABCs are giving all data to members for free while selling it to non-members.