12 Building a print circulations audit system

12.8. The product of the audit system: the audit certificate

In order to answer the above questions, an ABC must start with the output of the audit. This final output, or product, of a circulation audit system is the data released to the members of the ABC, or to the market at large, in the form of an audit certificate.

I strongly recommend that any newly established ABC start the work on the audit system by first designing the audit certificate. Of course, as repeatedly stated in this handbook, this certificate must be based on the thorough understanding of the real processes of the press production and distribution, and the related financial administration.

The final form and content of the audit certificate is the result of testing the expectations of the ABC members against the real processes, flows, documents and information available from publishers.

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