11 Organizational structure

11. Organizational structure

The organizational structure of an ABC must serve its goals, the preparation and making of decisions, and the delivery of its tasks. Whichever market (country) it serves, the organizational functions of an ABC should essentially be the same:

• Decision-making on strategy, tactics, rules and regulations, operations, finance, etc.
• Administration of members, audits, finance, etc.
• Establishing and delivery of audit services.
• Addressing ethical and legal problems.
• Communicate with members and the public: publish data, marketing, public relations, etc.
• Having an active role in the market.

All these functions must be created and maintained by taking into consideration the values and principles listed in chapter 5.

An ABC is basically a joint industry body, which is creating its own rules – applying them to all the members – on how circulation audits are carried out, and how the audited data is published.

The group must ensure that it has the necessary control system over the audit and data publicity processes and, if necessary, to take actions against those members of the ABC which are misbehaving, misusing the data, breaching the commonly agreed protocols, etc.

An ABC is a market watchdog, providing audited, credible media information, and sanctioning its members in case of wrongful actions.

As mentioned earlier, many of the existing ABCs are tri-partite, non-for-profit organizations, embracing a large number part of the industry players. In my opinion and from my experience, this three-legged structure proves to be the best structure,

I will discuss the general aspects of this tripartite structure – but let us not forget that there are alternatives to this approach and, fundamentally, the eventual structure an ABC depends on the given market’s conditions.

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