Pradeep Guha

pradeep“The explosion in Indian media advertising would have descended into chaos had it not been for the impartial and transparent accountability brought to it by media measurement organizations for print and television.

It is the silent support system of this highly competitive industry that guides it through economic peaks and troughs.

I recommend setting up similar systems in any region where traditional media advertising plays an important part in the overall brand building process.”

Pradeep Guha
President of Asian Federation of Advertising Associations
Vice President/Area Director of The International Advertising Association

Send your comment to the author