Chris Llewellyn

llewelin“Magazines have independent circulation audits for two main reasons – to have credibility with media planners and buyers that allow spending decisions to be made with security and comfort, and for magazines to be able to compete with each other using a common, respected,

FIPP has always supported the use of independent circulation audits by its members. After all, publishers aim at producing finely targeted, brilliantly crafted, magazines, and having an independent audit confirms how successful, or otherwise, they are. Irrespective of what the
reported figure is, publishers who use independent circulation audits demonstrate in the most tangible way possible, complete confidence in their magazine.”

Chris Llewellyn

President & CEO, The International Federation of the Periodical Press (FIPP)

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