Added over 4 years ago
Here is an article I stummbled up on: http://buzzmachine.com/2013/05/15/selling-ads-by-time-not-space/
Chartbeat company is the company which is measuring the time users spend exposed to an ad online. This ties to our discussion about Ad Visibility. The idea is to sell ads by time just like TV. Something to explore..
Posted by Sinisa Zugic at 11:57 pm 0 Comments
Next: Ad visibility
Previous: EU Media Laws