Added over 4 years ago

Selling ads by time, not space?

Here is an article I stummbled up on:  http://buzzmachine.com/2013/05/15/selling-ads-by-time-not-space/

Chartbeat company is the company which is  measuring the time users spend exposed to an ad online. This ties to our discussion about Ad Visibility. The idea is to sell ads by time just like TV. Something to explore..

Tags: ad display time, ad exposure time, ad visibility, chartbeat

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Posted by Sinisa Zugic at 11:57 pm 0 Comments

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