Added about 1 year ago

AAM and IVC Form New Global Alliance to Combat Digital Ad Fraud and Promote Verified Accountability

ARLINGTON HEIGHTS, Ill., and SAO PAULO, Brazil (Nov. 30, 2015) – Two of the world’s leading independent media auditors – the Alliance for Audited Media and the Institute of Verified Communications – have aligned to form the Global Alliance for Digital Assurance. The partnership is dedicated to helping the global media industry address online ad fraud, invalid traffic, viewability and transparency of digital advertising metrics and practices to help marketers and media companies transact with greater trust and confidence Read More

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