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Minutes of a teleconference meeting of the Executive Board held 12noon (London time), 3 January 2017.


Minutes of a teleconference meeting of the Executive Board held 12noon (London time), 3 January 2017.

Present :
Mr Pedro Silva – President – in the Chair
Mr Richard Foan – Secretary
Mr Hormuzd Masani – Treasurer
Mr Marco Bernasconi
Ms Iwona Szczesna
Mr Tom Drouillard

Apologies :
Mr Manuel Sala
Ms Josanne Ryan
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation.

1.MINUTES: The minutes of the teleconference meeting of the Executive Board held 6 December 2016 having been circulated, were taken as read and confirmed.


2.2 Membership – Chairman said that the matter to consider the membership admission requirements of those bodies that were not circulation bound, but certification bound would be reviewed in February as a number of Executive Board Members were not present today.

Action : President/EB


3.1 Projects:

a. OOH – Chairman said that Mr Jean-Paul Dietsch had on 5 December 2016 submitted a report to the Members who had attended the Berlin meeting. He added that as far as he knew no action has been taken on the matter.
Mr Marco Bernasconi said that a meeting of the OOH committee should be held to discuss the next steps.
Chairman said that Brazil would be launching the service this January and the results of Clear Channel would be published. The app was in the production stage and developing the audit panel. However, he said that they had a beta version and if anyone wanted a copy of the results they should write to him. Basically the system got the points for you to report on and replies back to you what you have submitted. It will capture the picture and the time spent.
Mr Tom Drouillard said that he would be talking to parties in the US to see how it could work in the US. He added that he had spoken to Canada and they were looking at it too; however the system was different there. It was important to find out how it will fit into the market.
Secretary said that Mr Simon Redlich also wanted the dialogue to continue. He added that the claim to inventory required validation and there would be a fit for ABCs.
Chairman said that he would speak to Mr Jean-Paul Dietsch to find out if the metrics and attributes were prescriptive or only guidelines so that there was some work done in advance of the Paris meetings.
Secretary said that as agreed at the Berlin meeting the committee will start with the metrics that IFABC had got that was built over 17 years and see which one of those IFABC could use if possible so that the committee did not end up with conflicting definitions unless it was absolutely necessary.

Action : President

b. Digital – Mr Richard Foan said that minutes captured what had transpired at the meeting held in Berlin. He said that he was not aware of any specific work being done after that meeting. A dialogue with the Committee will be scheduled before May to build on what was built in Berlin.
Mr Tom Drouillard said that it was interesting times in The US. The news from Australia that major magazines were getting off audits were all related to the work IFABCs were doing. He said that in the US, Members were starting to see the new offerings. Some have jumped on it and committed themselves. However, large organizations required more time to commit to them The next 12-18 months were critical, There was a need to contact and understand what was happening in other markets. Several ABC Members were reaching out to study how the services were being offered. The industry were also weighing on the articles relating to Facebook and the fraud that was out there.
Secretary said that the discussion around Facebook was an opportunity for a global validation. Chairman said that there is a possibility of leveraging on this opportunity.
Chairman said that the committee will continue the dialogue and be ready for the Paris meeting.

Action : Hon Secretary/Mr Tom Drouillard

3.2 Role of IFABC/Industry Advocacy

a. General principles for IFABC – Chairman said that since the prime movers of this matter, Ms Arina Ureche and Mr Manuel Sala were not present, he proposed discussing this matter at the February meeting.

Action : Ms Arina Ureche/Mr Manuel Sala

b. Promote the growth of bureau in new geographies – Chairman said that Mr Manuel Sala had indicated that he had nothing new to report.

Action : Mr Manuel Sala

3.3 Knowledge Sharing/Business Development

a. Central Knowledge Store – Ms Iwona Szczesna proposed giving the Executive Board Members more time to share their experience and comments. She said that she had not received any reports from the Executive Board members as yet. This was agreed.

Action : Ms Iwona Szczesna/EB

b. Improve internal communications – Website – in the absence of Ms Josanne Ryan there was no report.

Action : Ms Josanne Ryan

c. Communications/PR – Chairman said that he had nothing to report.

Action : President

3.4 Digital Standards and Measurement – Secretary said that the matter had been discussed under 3.1 b. Chairman said that however, the Executive Board should not lose sight of this matter. It was agreed to retain it in the Agenda.

Action : Hon Secretary/President

3.5 Governance and Finance

a. Finance:
2016 Membership subscription – Treasurer tabled draft letters to Mexico and China to advise them of the suspension of their Membership due to non-payment on the 2016 Annual Membership subscription. He added that he wanted to include Clause 8.2 which spelt out what a suspended member was not entitled to. This was agreed. Ms Iwona Szczesna said that as Mr Manuel Sala was following up with Mexico she suggested that Treasurer check with Mr Sala before sending out the letter. Discussion ensued and it was agreed to provide Mr Manuel Sala another ten days to resolve the matter with Mexico, failing which the letter would be sent. Similarly in case of China, the Executive Board decided to wait till the next Executive Board meeting before taking a final decision. Mr Marco Bernasconi felt that the manner of the letter was a little sharp.

b. Balance in IFABC Bank Account
HSBC Bank, Singapore €48,609-68

Action : Treasurer


a. Next Meeting – the next meeting will be held 12 noon (London time), 7 February 2017.

Action : EB

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