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Minutes of a teleconference meeting of the Executive Board held 12noon (London time), 6 December 2016.


Minutes of a teleconference meeting of the Executive Board held 12noon (London time), 6 December 2016.

Present :
Mr Pedro Silva – President – in the Chair
Mr Richard Foan – Secretary
Mr Hormuzd Masani – Treasurer
Mr Marco Bernasconi
Ms Iwona Szczesna
Mr Tom Drouillard

Apologies :
Mr Manuel Sala
Ms Josanne Ryan
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation.

1.MINUTES: The minutes of the teleconference meeting of the Executive Board held 8 November 2016 having been circulated, were taken as read and confirmed.


2.1 Bureaux Reports – Chairman said that he did not have a report to make.

Action : President

2.2 Membership – Tabled an email dated 2 December 2016 from Mr Manuel Sala expressing his opinion on the discussion to consider the membership requirements of those bodies that were not circulation bound, but certification bound. He had said that he considered the IFABC Bylaws as good enough to prevent commercial certifying companies from being accepted as members of IFABC as they were clearly for-profit-companies and not tripartite industry owned (publishers, agencies and advertisers).
Chairman said that as previously agreed this matter be discussed at the January 2017 meeting.

Action : President/EB


3.1Three Projects:
Chairman said that the meetings on 17th and 19th November 2016 in Berlin had gone on very well. He thanked the hosts IVW as a team for hosting the event and all associated arrangements. He also thanked the members who had attended the meetings.

Action : President

a. OOH – Chairman said that the meeting on OOH had started with members presenting their initiatives taken by members in this area. All the presentations had been submitted to those who had attended the meeting. He added that Romania was well ahead with OOH services; Brazil was in the process of launching the service; France was focusing on digital OOH; Spain and Switzerland will be starting something soon; UK and USA were paying attention as there were other JICs in their countries doing it; and for Germany – the service was not with them anymore but considering what could be done. Chairman said that he had explained an app that was developed in Brazil that helped a lot in the auditing and also campaigns. The Berlin meeting had agreed, subject to the Executive Board’s approval, for France to lead a committee which will develop standards and metrics. The committee will be made up of those who attended the Berlin OOH meeting. Chairman said that he was waiting for a summary from Mr Jean Paul. Mr Marco Bernasconi said that he was happy that an IFABC project was on going. Mr Richard Foan said that the committee will prepare and agree with the metrics following the same model as the WWW model i.e. together the committee could agree to some topline definition and then individual bureau could use them if they wished. It will not be mandated but would act as a stepping stone.
Chairman sought the Executive Board’s approval to proceed with the Committee. It was approved.

Action : President

b. Digital – Mr Richard Foan said that the Digital meeting on 18 November in Berlin had shared the following:

i) The current ABC UK approach on business process verification including viewability, brand safety and anti-fraud – this included the work that ABC UK was doing with TS (Sweden), WEMF (Switzerland) and ABC (Malaysia) at different stages and the need to focus on the financial opportunities for those bureaux.

Action : Hon Secretary/Mr Tom Drouillard

ii) The meeting had then shared digital initiatives across the other ABC present, including the challenges around gaining ‘traction’ for digital verification in local markets

iii) Mr Tom Drouillard had explained on how he was innovating at AAM including Site Certifier, Quality Certifier and Campaign Certifier. Challenges and successes to date.

iv) The meeting also touched on what other JICS/MOCS around the world were doing including MRC/TAG/IABEU/EACA/CESP/BVDW etc

v) Members present then reflected on the depth and breadth of this topic ‘digital’ and agreed that those ABCs that wished to delve further should contact the ABCs that they felt were most useful to pursue a dialogue with as members all developed their businesses to suit today’s and future needs.

All present had agreed that the meeting was very useful and that they should consider another meeting to coincide with the timing of the European group meeting in 2017.

Mr Richard Foan said that the European IFABC meeting would be held 1st and 2nd June 2017 in Paris. Chairman said that a decision would need to be made closer to that date whether the OOH and Digital meetings be held a day or two earlier than the European meeting. He said that the OOH was more than the traditional posters and now included digital and more time would need to be devoted to discussing it.

3.2 Role of IFABC/Industry Advocacy

a. General principles for IFABC – Chairman said that as previously agreed this matter will be up for discussion at the January 2017 meeting. It was suggested that Ms Arina Ureche/Mr Manuel Sala send a reminder to the members on the need to obtain their feedback.

b. Promote the growth of bureau in new geographies – Tabled an email dated 2 December 2016 from Mr Manuel Sala which said that he had again contacted Mrs Ferrari, Managing Director of VALIDA (Chile), the association that provided the press audience/circulation figures in Chile. It seemed that she was personally interested, but she required more time to convince her Board of Directors of the interest of becoming a member of IFABC.
Mr Manuel Sala Had also made preliminary contacts with the Cyprus Publishers Association.

Action : Mr Manuel Sala

3.3 Knowledge Sharing/Business Development

a. Central Knowledge Store – Ms Iwona Szczesna said that she was still waiting comments/sharing of experience of the new system from the Executive Board Members. It was agreed that Ms Szczesna would remind Executive Board member of the need to do this before the January 2017 meeting so that a fruitful discussion could be held then.

Action : EB and Ms Iwona Szczesna

b. Improve internal communications – Website – in the absence of Ms Josanne Ryan there was no report. It was noted that there were no urgent matters in respect of the website.

Action : Ms Josanne Ryan

c. Communications/PR – Chairman said that he had nothing to report.

Action : President

3.4 Digital Standards and Measurement – Secretary said that a report would be circulated to the Members after the Berlin meeting.

Action : Hon Secretary

3.5 Governance and Finance

a. Finance – Treasurer reported the following:
2016 Membership subscription – Mexico and China have been advised, via email dated 17 October 2016, to remit the outstanding annual membership subscription latest by 4 December 2016, failing which their membership will be terminated.

Discussion took place and the membership of Mexico and China were suspended. Chairman said that he would be writing to the Members on this matter.

b. Balance in IFABC Bank Account
HSBC Bank, Singapore €48,629-44

Action : Treasurer


a. Next Meeting – the next meeting will be held 12 noon (London time), 3 January 2017.

Action : EB

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