Added about 1 year ago

Minutes of a tele-conference meeting of the Executive Board held 10am London time, 8 December 2015.

                              INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CERTIFICATION

Minutes of a tele-conference meeting of the Executive Board held 10am London time, 8 December 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Ms Heather Craven
Mr Magnus Paulsson

Apologies :
Mr Hormuzd Masani – Treasurer
Ms Iwona Szczesna
Mr Manuel Sala
Mr Marco Bernasconi
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

In response to a question from the Chairman, Mr Jerry Wright confirmed that this would be his last meeting of the Executive Board as his term with ABC UK will be completed by the end of December.

Chairman said that participation with Mr Jerry Wright at the meetings was indeed a pleasure. He felt that Mr Wright had accomplished a lot for the IFABC. He added that he will be missed. He continued and said that Mr Wright was always a competent and straight forward individual and he admired the way Mr Wright dealt with the IFABC.

Mr Jerry Wright said that at the 2010 GA in Seoul, he was elected the President and has had a very interesting and valuable experience with IFABC. He said that IFABC had enormous potential and said that IFABC members must work together and collaborate with each other and with the relevant industry bodies. He added that working with the Executive Board members helped him gain a lot of knowledge and experience. He thanked the Secretaries for a great work done. He said that he will miss the monthly get together and wished IFABC very good fortune in the future.

1. MINUTES:
The minutes of the tele-conference meeting of the Executive Board held 3 November 2015 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1 IFABC Workplan 2014-2016

2.1.1 Role of IFABC/Industry Advocacy
a. Promote the growth of bureau in new geographies – in the absence of Mr Manuel Sala there was no report. Chairman said that through the good office of Ms Arina Ureche, contact was established with Ms Alejandra Ferrari, CEO of Valida, the circulation audit bureau in Chile. The Secretaries reported that they have on 24 November 2015 written to Ms Ferrari and had provided the Membership application form and the IFABC Constitution. A reply was awaited.

APABC – Ms Heather Craven said that a gentleman from Vietnam was supposed to attend the meeting as an Observer but did not attend due to visa issues. She said that she will try and reach out to him. It could be an opportunity to invite him along with Chile to attend the Swiss GA 2016 as observers.

Ms Craven said that 6 Asia Pacific Bureaux (Australia, Hong Kong, India, Malaysia, Taiwan, and BPA) had attended the APABC meeting in Taipei for a 1.5 days of conference. At the formal meeting of APABC it was agreed to take steps to change the word ‘circulations’ in the name to ‘certification’. This will be ratified at the coming GA. APABC had supported the members with registration expenses for this event. There will be no membership fees for 2016. 6 guest speakers representing – ABC UK, Facebook, Vivaki APAC, comScore Inc, Circus Street and BPA – spoke at the event. The presentations would be placed on the members’ site on the IFABC website. She added that it was a very useful conference as Members exchanged issues faced by them and learned of opportunities available and the way forward. She thanked Mr Richard Foan and the secretaries for their support. She said that Ms Rosa of ABC Taiwan played a stellar job in the organization of the event. She said that a ‘whats app’ group has been set up for the participants to keep in touch. The Secretary said that he had spoken to Mr Richard Foan and had got good feedback of the value that ABC’s got coming together. They had a good line up of speakers who had come to address a few Bureaux. This showed the pulling power of IFABC and this was a good sign. He added that he was advised that in the presentation by BPA, the word ‘active views’ was being used instead of ‘Publication active views’ to differentiate it from the Google term. Ms Craven will replace the words on the presentation before sharing as it does not match the wording on the document approved, which Mr Glenn Hansen concurred with at the beginning of the year. It is probably a typo coming from outdated presentations.

2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store – in the absence of Ms Iwona Szczesna there was no report.

b. Improve internal communications – Ms Heather Craven said changes have been made to the name of the IFABC. The latest constitution has also been uploaded.

2.1.3 Digital Standards and Measurement
a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman said that he had no opportunity to speak with Mr Richard Foan on what had transpired at Taipei. He said that he would do so to find out if there were any matters for discussion at the next GA.

2.1.4 IFABC Name Change
a. IFABC – The Secretary said that he was pleased with the coverage of the name change. The PR consultants had received wide coverage in trade publications. The Secretaries had covered the major trade association with the publicity appearing in the WFA, WAN-IFRA and FIPP websites.

2.1.5 IFABC General Assembly 2016

a. Agenda – Chairman said that he had an open conversation with Mr Stephan Loerke/MD of WFA on the working relationship between IFABC and WFA. He had asked him about the critical issues faced by advertisers in the media measurement area. WFA will survey their members to find out what issues were on the top of the mind. WFA wanted to know what IFABC could do to achieve the objectives. They were were discussing programmatic buying/brand safety/transparency. As Mr Loerke will be in Brazil on 8th June he would not be able to attend the GA.

Ms Heather Craven said that all bureaux were trying to get closer to advertisers association. Chairman said that he would work with AAM on the matter.

The Secretary said that besides WFA, perhaps IFABC should liaise with FIPP to obtain a view of magazines around the world. Discussion took place and it was agreed that the Secretary will reach out to FIPP to see if they were available to attend the GA.

There was another suggestion to speak to WAN-IFRA to attend the GA for their insights as well. Chairman said that he would liaise with them.

Chairman said that the Secretaries had circulated a draft Agenda for Executive Board’s consideration. Chairman said that he had received a note from Switzerland providing details of 2 hotels etc. The Secretary said that the Board should look at the total cost that the delegate will have to incur – airfare/hotel/conference fees etc. Chairman said that the proposed conference fee was €550-00. Members felt that it should be lowered. Accompanying person’s fee at € 380-00, and the excursion fee of €140-00.

2.1.6 Governance and Finance
a. Finance – Chairman said that the Treasurer had circulated the finance report dated 8 December.

b. Bills – the following were approved for payment:
 WithPR – £1,321-35 being final 50% of the invoice 1715 dated 4 October 2015 for PR services for the IFABC name change.
 Silver Cube – €1,140-00 - Being hosting fees for circulation database on dedicated server for September – November 2015 and December 2015 to February 2016
 Silver Cube – €563-62 being support for IFABC circulation database server (December 2015 to May 2016)
 Macomm Management Services Sdn Bhd – Bills No 0126 and 0127 for €3,841-12 and €3,722-22 being professional fees in respect of secretarial services for the period April to June 2015 and July to September 2015 respectively.

c. Annual subscription for the year 2016 – Members will be invoiced in the first week of February 2016 as per the fee schedule approved at the GA at Rio, in 2014:

Full Member
Level Members revenue from Annual fee for
Media Audit Services the year 2016
€ €

1. Upto €250,000 500-00
2. €250,001 to €1,000,000 1,400-00
3. €1,000,001 to €5,000,000 2,250-00
4. €5,000,001 and above 2,800-00

Affiliate
Member 550-00

d. Italy ADS – the annual income from media audit services had decreased to €179,700.

e. Balance of the IFABC Bank Account
HSBC Bank, Singapore - €68,116-03

3. NEXT MEETING – it was agreed that the next meeting will be held 10am London time – 19 January 2016. Chairman asked Secretary if they could continue to us the tele-conference services. Secretary said that he saw no problem but asked the Chairman to speak to Ms Paula Gossman. Chairman said that in the meantime he will source for an alternate service.

4. ANY OTHER BUSINESS

4.1 The meeting was adjourned at 11.30am.

Posted by Australia at 5:44 pm 0 Comments

Added about 1 year ago

Minutes of a tele-conference meeting of the Executive Board held 10am (London time), 3 November 2015.

                               INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CERTIFICATION

Minutes of a tele-conference meeting of the Executive Board held 10am (London time), 3 November 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Mr Hormuzd Masani – Treasurer
Mr Manuel Sala
Ms Heather Craven
Mr Magnus Paulsson
Ms Iwona Szczesna
Mr Marco Bernasconi

Apologies :
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. MINUTES:
The minutes of the tele-conference meeting of the Executive Board held 6 October 2015 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1 IFABC Workplan 2014

2.1.1 Role of IFABC/Industry Advocacy

a. Promote the growth of bureau in new geographies – Mr Manuel Sala reported that there were interesting discoveries that could be made in the World Press Trends for opportunities to set up Bureaux in areas where there were marketing communications trade bodies but no ABCs. He said that he will start with Colombia and Peru. Chairman said that perhaps the IFABC Regional Chairmen’s could go through the report and identify potential countries that could require an ABC.

APABC – Ms Heather Craven reported that the APABC meeting and seminar will be held 23-24 November 2015 at Taipei. 20-25 people representing 8 countries were expected to attend. She tabled the detailed programme for the meet. There will be speakers from Facebook, comScore, BPA, Vivaki etc. She invited all to come along for a good conversation and said that she will provide a report of the outcome at the next meeting. Chairman asked her to be on the lookout for any matter for inclusion in the forthcoming GA.

b. WAN/IFRA/World Press Trends – Chairman said the Secretaries had received a copy of the 2015 World Press Trends. It was agreed to upload it to the IFABC website/members section. Chairman said that a note should be send to members to inform them that they should not circulate the report, except to their members.

2.1.2 Knowledge Sharing/Business Development

a. Central knowledge store - Ms Iwona Szczesna said that Silvercube will undertake the additional rectification immediately without any payment. She added that ABC UK had sought to introduce two new functions. The first “Metrics – PAV’s” was not recommended by Silvercube as it would add new parameters making it more complicated. Chairman was of the opinion that the system should be prepared for it or have the system ready for the near future. The second request related to purging data. Ms Szczesna said that this was a significant request. She recommended not doing it at the moment as IFABC had still not reached out to members for the basis data and further delay may complicate matters. She suggested that ABC UK could lay down comments together with the numbers. Discussion took place and it was agreed that for:

 Metrics – PAV’s – there was no immediate need to complete it
 Purging data – work on creating the function
It was also agreed to use the maintenance hours on the pressing issues.

b. Improve internal communications – Website – Ms Heather Craven said that the change in name of the Federation will generate some work.

2.1.3 Digital Standards and Measurement

a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman said that he did not have a conversation with either Mr Richard Foan or Mr Glenn Hansen and thus had no report to make. The Secretary said that there were of couple of sessions at the APABC meeting where some current matters were being discussed.
Ms Iwona Szczesna asked whether the committee on brand safety and viewability had discussed any matter. She felt that some Bureaux could like to provide this service but required some assistance. Chairman said that these matters were being discussed at the APABC meeting and he would discuss this with the committee. The Secretary said that ABC UK had bilateral basis with some other Bureaux on brand safety and viewability.

2.1.4 IFABC Name Change – The Secretary tabled two draft documents from WithPR – a press release and a comment piece - on the IFABC name change. Mr Manuel Sala suggested that a list of the IFABC Members should be attached with the press release. The Secretary said that if there were any corrections to be made to have done so before the end of Thursday. Thereafter he will work with WithPR to get the messages out to Members first and then to the media and IFABC website.

2.1.5 IFABC General Assembly 2016

a. Agenda – Chairman said that the Secretaries had done a comparison of the Agendas of the 2012 and 2014 GAs. He requested them to slot in the 2016 items so that the Executive Board could see the slots available for crucial sessions. Members applauded Mr Marco Bernasconi and WEMF for the informative and attractive GA website. Chairman requested Mr Bernasconi to track the visits.

Chairman said that as the past practice, IFABC will subsidise the host bureau. Treasurer said that the maximum subsidy was €15,000-00. He requested WEMF to start preparing the finances to arrive at a registration fee. Chairman said that he would help by providing the expense items incurred at the Rio GA.
Chairman said that he wanted to engage with the World Federation of Advertisers (WFA) and to get them to participate at the GA. Mr Sala said that he could assist as WFA had held a meeting in Spain recently and he had met the WFA MD.

Ms Iwona Szczesna said that the Executive Board should have a re-look at the results of the GA survey. It was agreed to request Ms Arina Ureche to re-forward the results.
A question was also raised on what would be the next step in respect of the Change census survey. Chairman said that he would have a look and suggest some ideas.
The Secretary said that the FIPP Secretary General, could not attend the Rio GA due to a clashing event, but was willing to attend a GA. He added that the Magazine 360⁰ Report which may be a disruption to circulation should be a topic at the GA.
A lot of discussion took place and Chairman said that he would be look at the Agenda and report at the next meeting.

2.1.6 Governance and Finance

a. Finance – The following invoices were approved for payment:
- With Public Relations Limited – 50% of GB £ 2,642-70 (invoice No 1715) being media materials support for the IFABC rebranding exercise
- WAN-IFRA CH - € 1,500-00 (invoice 152520) being export of country reports – World Press Trends Database
- Registry of Societies, Singapore – S$130-00 - Payment for approval of the changes made to the IFABC

Balance in IFABC Bank Account – HSBC Bank, Singapore -
€ 71,618-35

b. Inland Revenue Authority of Singapore (IRAS) – Treasurer reported that that he was unhappy with the totally incorrect view of the IRAS and would be seeing to a proper conclusion of the matter with the help of the IFABC Tax consultants in Singapore.

3. NEXT MEETING – The next teleconference meeting of the Executive Board will be held on 8 December 2015.

4. ANY OTHER MATTERS

4.1 The meeting was adjourned at 1130am.

 

Posted by Australia at 5:37 pm 0 Comments

Added about 1 year ago

Minutes of a tele- conference meeting of the Executive Board held 10.00am, London time, 6 October 2015.

                                  INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CERTIFICATION

Minutes of a tele- conference meeting of the Executive Board held 10.00am, London time, 6 October 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Mr Hormuzd Masani – Treasurer
Ms Iwona Szczesna
Mr Manuel Sala
Ms Arina Ureche
Mr Marco Bernasconi

Apologies :
Ms Heather Craven
Mr Magnus Paulsson

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. MINUTES:

The minutes of the tele-conference meeting of the Executive Board held 3 September 2015 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1 IFABC Workplan 2014-2016

2.1.1 Role of IFABC/Industry Advocacy
a. Promote the growth in new geographies – Mr Manuel Sala reported that he had nothing to report as none of the prospective countries had responded to his initiative.
APABC – in the absence of Ms Heather Craven, the Secretaries said that the APABC meeting will be held 23/24 November 2015 in Taipei. It was noted that Ms Heather Craven had circulated the Agenda to members.

b. WAN/IFRA/World Press Trends Report – Chairman said that WAN/IFRA had replied to the Secretaries to state that after some unexpected delays in the process, WAN IFRA had decided to postpone the release and would now release it to coincide with their World Publishing Expo. Mr Manuel Sala asked whether it would be able to obtain a password to access archived data. The Secretaries were request to check whether this would be possible.

2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store – Ms Iwona Szczesna said that Switzerland and Sweden had not submitted the data as yet. Australia was still checking with their Board whether they could release the data to IFABC. The UK had encountered some issues with uploading the data. The developer was trying to see which of the issues were connected to errors on the system. Perhaps there was no compatibility with both systems. She added that the developer was working to resolve the problem internally with ABC UK. She said that she would inform the Executive Board the issues that will come up in the internal discussion. She added that the developer, Silver Cube, would be able to resolve the matter in a timely manner. However, she said that any changes to the system may incur additional costs.

b. Improve internal communications – in the absence of Ms Heather Craven there was no report.

2.1.3 Digital Standards and Measurement
a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman said that he had spoken to Mr Richard Foan and Mr Glenn Hansen and there were of the opinion that there was nothing to discuss at this point of time.
Chairman said that the issue of Ad Blockers was being discussed as a top priority by the advertising community in US and with a lower urgency in UK. He added that it puts in jeopardy the advertising model of sponsoring the production of news/content on the web. He continued and said that numbers were not widely provided and a firm assessment of the situation was yet to be produced. He felt that the item will probably make it to the IFABC GA Agenda. Mr Manuel Sala said that Ad Blockers was also the main concern in the IAB Conference held in New York last week (the Spanish IAB CEO was present). The Secretary said that in UK, Ad Blockers was becoming more prominent as a topic of discussion.

Mr Manuel Sala said that the Spanish Magazine Association had started to issue the Magazine 360⁰ Report following the US Magazine Association methodology. The Report was published for magazine members who agreed to be included (11 out of 22 companies) and the report obtained numbers by adding different ‘audience’ figures: readership, comScore uniques, Facebook likes, Twitter, Instagram, Youtube, Pinterest and Google +. He added that this methodology has not been accepted by the market, but the concern for OJD was that no reference to circulation data of the magazine was provided. Chairman said that the metric being used was people engaged with their brand and not just circulation.

Ms Iwona Szczesna said that ABC Poland in cooperation with Polish Readership Surveys (PBC) and PBI (Internet Research Company) were going to introduce a new product called Prasa+. The report would include circulation, readership, web traffic and social media. However, they will not be combining the data. The product will be introduced in 2016.

2.1.4 IFABC Name Change – The Secretary tabled an IFABC name change comment piece outline from WithPR. The piece will provide the insights behind the move from ‘circulation’ to ‘certification’. The 4 case studies will provide more depth to the piece. WithPR was planning a mid-November launch. The Secretary continued to say that WithPR had also submitted a quote for the translation and placement of the piece in the Spanish and Portuguese media. It was felt that the cost was rather high for the exercise. Chairman requested members identified for the case studies to answer the questions posed by WithPR.

2.1.5 IFABC General Assembly 2016 – Chairman said that it was necessary to start planning the Agenda for the GA 2016.
The Secretary said that he had two items for consideration. The first related to the core area of development of readership including digital. Publishers seemed to be moving away from circulation and census data and following readership. It is becoming a new challenge. The second item is about developing new businesses in digital certification of rand safety, viewability, Ad Blockers, Fraud etc

Mr Manuel Sala said OJD Spain wished to launch a new service to certify Broadcast audience figures for TV channels. The connected TV or Hybrid TV was the common way to refer to Hybrid Broadcast Broadband TV (protocol httbTv for Europe), that combined both Digital TV and web content. This will allow to have an advertising platform that can be tracked using measurement tools to determine the exact number of devices (smart TVs) connected to a piece of content or advertising.
He continued and said that there were different measurement providers and approaches, but common metrics and standards should be developed by IFABC if IFABC wanted members to take a role in this new growing market.

The Secretary spoke of the partnership between - BARB TV JIC UK – ABC under which a couple of metrics agreed by JICWEBS were used to validate viewing data from the broadcasters’ Player systems, both VOD and simulcast, captured by Kantar. There could be new developments with TV and IFABC members and the two UK metrics have already been adopted by the IFABC Digital Standards Group.

Mr Marco Bernasconi said that Switzerland will be certifying viewability and brand safety metrics in 2016.

Chairman said that perhaps the Agenda from the GAs in 2012 (Madrid) and 2014 (Rio) could be compared to see the time available for discussion.

Mr Marco Bernasconi said that the GA website would be launched very soon. He requested the Chairman to provide an introduction piece for the website. Chairman said that it could be mentioned in the site that the detailed Agenda would be posted in due course.

Chairman advised that he will be approaching the WFA’s Board to understand their priorities and will see which points were aligned to IFABC priorities, which now went beyond circulations. He felt that IFABC should have WFA’s participation at the GA.

Treasurer wanted to know if a registration fee had been worked on. This has not been done yet. Chairman also said that there was an IFABC subsidy for the bureau organizing the GA.

2.1.6 Governance and Finance
a. Finance – Treasurer reported that the balance in the IFABC Bank Account in HSBC Bank, Singapore was €71,645-39.

b. IRAS – Treasurer reported that he has not seen a reply from IRAS to the appeal made.

3. NEXT MEETING
The next meeting of the Executive Board will be held 3 November 2015.

4. ANY OTHER BUSINESS

4.1 The meeting was adjourned at 1130am.

 

Posted by Australia at 5:33 pm 0 Comments

Added about 1 year ago

APABC Regional Group Meeting, November 2015

The Asia Pacific Audit Bureau of Circulations (APABC) recently staged a two-day conference in Taipei, Taiwan on November 23-24, 2015 bringing together regional audit bodies from across the APABC group including representation from Australia, Hong Kong, India, Malaysia, Taiwan and USA.

The group came together to discuss regional issues, share information and developments from their own countries and be updated on IFABC global activities in the digital arena with a Digital Committee update from Mr Richard Foan, ABC UK and a Digital Publication Guideline update from Ms Doreen Chan, BPA USA.

APABC President, Ms Heather Craven from AMAA Australia expressed thanks to Mr Foan from ABC UK and Jacob Matthews from ABC Malaysia for their contribution to the program. She also expressed gratitude to Mrs Rosa Yang and her team from ABC R.O.C. Taiwan for their efforts in organising such a well-run event. Ms Craven commented that “the conference was a valuable opportunity to develop relationships and connections with other bureaux and businesses active in the local region as well as an opportunity to share information and learnings about the challenges faced by each bureau.”  

At the meeting of members the group approved a change of name for this regional group from Asia Pacific Audit Bureau of Circulations to Asia Pacific Audit Bureau of Certifications in line with the recent changes to the IFABC ratified in 2015. The change will be presented for formal ratification at the next meeting of the APABC to be held before the IFABC General Assembly in June 2016 in Ascona, Switzerland.

The conference also featured presentations from speakers from across the globe including Mr Ming Liao, Head of Marketing Science APAC at Facebook, who spoke about the Facebook approach to, and reporting of viewability, the industry’s hot button topic. Ms Grace Liau, Regional General Manager Asia Pacific, Vivaki discussed the issues facing advertisers and agencies in todays digital advertising world and the importance of accountability and transparency.

Mr Joe Nguyen, Senior Vice President APAC, comScore Inc discussed campaign validation for ad fraud, brand safety and viewability and the transparency of supply in todays digital trading landscape. Mr Richard Townsend, Managing Director, Circus Street presented findings from their survey of agencies commissioned specifically for the conference about the big issues facing agencies and their teams today. Mr Foan from ABC UK moderated an interactive panel session of all speakers to round out the event.

IFABC members who are interested in the event and the topics discussed have exclusive access to documentation from the conference including speaker presentations and conference videos.  These are available to IFABC members in the member portal and are not for general sharing or re-posting.

For more information you can go to Documents section and click on the title below 

A. APABC Conference Agenda

1. IFABC Digital Committee Update, Richard Foan, ABC UK

2. Viewability and Facebook, Ming Liao, Facebook

4. The Verified Impression, Joe Nguyen, comScore

5. Ten things Agencies are telling us, Richard Townsend , Circus Street

6. IFABC Digital Publication Guidelines Update, Doreen Chan, BPA

 

*if you had any problem accessing the files, please contact Heather.craven@auditedmedia.org.au

 

Posted by Australia at 4:56 pm 0 Comments

Added about 1 year ago

APABC Regional Group Meeting, November 2015

The Asia Pacific Audit Bureau of Circulations (APABC) recently staged a two-day conference in Taipei, Taiwan on November 23-24, 2015 bringing together regional audit bodies from across the APABC group including representation from Australia, Hong Kong, India, Malaysia, Taiwan and USA.

 The group came together to discuss regional issues, share information and developments from their own countries and be updated on IFABC global activities in the digital arena with a Digital Committee update from Mr Richard Foan, ABC UK and a Digital Publication Guideline update from Ms Doreen Chan, BPA USA.

 APABC President, Ms Heather Craven from AMAA Australia expressed thanks to Mr Foan from ABC UK and Jacob Matthews from ABC Malaysia for their contribution to the program. She also expressed gratitude to Mrs Rosa Yang and her team from ABC R.O.C. Taiwan for their efforts in organising such a well-run event. Ms Craven commented that “the conference was a valuable opportunity to develop relationships and connections with other bureaux and businesses active in the local region as well as an opportunity to share information and learnings about the challenges faced by each bureau.”  

 At the meeting of members the group approved a change of name for this regional group from Asia Pacific Audit Bureau of Circulations to Asia Pacific Audit Bureau of Certifications in line with the recent changes to the IFABC ratified in 2015. The change will be presented for formal ratification at the next meeting of the APABC to be held before the IFABC General Assembly in June 2016 in Ascona, Switzerland.

 The conference also featured presentations from speakers from across the globe including Mr Ming Liao, Head of Marketing Science APAC at Facebook, who spoke about the Facebook approach to, and reporting of viewability, the industry’s hot button topic. Ms Grace Liau, Regional General Manager Asia Pacific, Vivaki discussed the issues facing advertisers and agencies in todays digital advertising world and the importance of accountability and transparency.

 Mr Joe Nguyen, Senior Vice President APAC, comScore Inc discussed campaign validation for ad fraud, brand safety and viewability and the transparency of supply in todays digital trading landscape. Mr Richard Townsend, Managing Director, Circus Street presented findings from their survey of agencies commissioned specifically for the conference about the big issues facing agencies and their teams today. Mr Foan from ABC UK moderated an interactive panel session of all speakers to round out the event.

 IFABC members who are interested in the event and the topics discussed have exclusive access to documentation from the conference including speaker presentations and conference videos.  These are available to IFABC members in the member portal and are not for general sharing or re-posting.

 

 

Posted by Australia at 3:19 pm 0 Comments