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Minutes of the tele-conference meeting of the Executive Board held 10am London time, Tuesday, 2 June 2015.

                                        INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of the tele-conference meeting of the Executive Board held 10am London time, Tuesday, 2 June 2015.

Present :
Mr Pedro Silva – Chairman – in the Chair
Mr Hormuzd Masani – Treasurer
Mr Manuel Sala
Ms Iwona Szczesna
Mr Marco Bernasconi
Mr Magnus Paulsson

Apologies :
Mr Jerry Wright – Secretary
Ms Heather Craven
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. MINUTES:
The minutes of the tele-conference meeting of the Executive Board held 13 May 2015 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1. IFABC Workplan 2014-2016

2.1.1. Role of IFABC/Industry Advocacy
a. Promote growth of bureau in new geographies – Mr Manuel Sala said that he had spoken to Dr Roberto Moreyra and was made to understand that there were no local initiatives in Uruguay to operate an ABC as yet. He added that he was waiting for replies from the others.

b. WAN/IFRA – Chairman said that WAN/IFRA had advised the 2014 World Press Trends Report is scheduled to be released in June 2015.

2.1.2. Knowledge sharing/Business Development

a. Central knowledge store – Ms Iwona Szczesna said that the system was ready to roll. Most of the Executive Committee members had tested it and found it satisfactory. Mr Manuel Sala said that Spain was introducing the 2014 data and noted that the data was successfully loaded. He said that previous years’ data was also available on the system. He added that in the category of magazines there was no classification – for example women etc. Ms Szczesna said that this has not been introduced but the system could be enlarged to take into other possibilities. All previous date on the excel sheet format has been introduced into the system; some were missing and need updating. If there was a problem, she said that Executive Board members may contact SilverCube directly. It was noted that categories existed in the excel sheet format. She said that not all members provided the date. The system will now allow one to create categories which would need to be closed once the list has been finalized. She said that Executive Board members would be given another two weeks to upload data before next steps would be announced. Chairman said that he would look at the contract with SilverCube and seek clarification before he signed it. Ms Szczesna said that the balance payment to SilverCube should be made as they have completed the system and it was now time to proceed with the IFABC website.

b. Improve internal communications – Website – in the absence of Ms Heather Craven, Chairman said that she had advised that the IFABC website security links has been completed and she was waiting for final instructions on its use from the vendor. Work on the homepage and content area was being undertaken and would be completed soon.

2.1.3. Digital Standards and Measurement

a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman reported that he was unable to connect with Mr Richard Foan and would do so before the next meeting of the Executive Board.

2.1.4. Survey

a. GA Survey – Chairman said that the meeting could discuss the workplan for the next 12 months based on the results of the survey. Members felt that there should be an indication of a starting point. Chairman agreed to disseminate an email to the Executive Board members with his initial thoughts on the matter.

2.1.5. Media Audit Bureaux of the Future – Update

a. IFABC Change Census Survey – in the absence of the Secretary, Chairman said that Ms Carolyn Morgan had advised she had seen a few more responses to the survey and would update the results at the end of the week.

2.1.6 IFABC Name Change – The Secretaries reported that they had received 23 replies approving the resolution for the name change. 12 bureaux have not responded. Chairman requested the Chairmen of Regional groups to liaise with their members. It was noted that the name change would require submission to the Registry of Societies Singapore for approval; change in name of the bank account, stationaries, website etc.

2.1.7 Governance and Finance

a. Finance – Treasurer reported that Denmark, Italy (CSST) and Mexico had
still not paid their 2015 Membership dues despite 2 reminders. Mr Manuel
Sala said that Mexico had advised that they would pay in June 2015. He
said that he would also follow up with Italy CSST.
Silver Cube - He tabled the Invoice from them for PLN 35,500-00 for
developing the data system. An amount of PLN 10,371-93 has been settled
leaving a balance of PLN 25,128-07 (approximately € 6,180).
Balance in the IFABC Account in HSBC Bank Singapore - €79,083-73

Inland Revenue Authority of Singapore (IRAS) – Treasurer reported that the IRAS was withdrawing the exemption granted to IFABC and was considering that members subscription would be treated as income and therefore taxable. They have requested IFABC to identify the subscriptions received from 2010-2014. He said that he will be providing the required details to the IFABC Tax agents and they will correspond with the IRAS. He tabled the draft reply and sought comments from the Executive Board.

Governance - Croatia/Serbia – Chairman said that he was looking into the matter. The Secretaries reported of an email dated 27 May from a Professor seeking some clarification on a member. A reply has been sent.

2.1.8 Event Audit – in the absence of Ms Heather Craven, Chairman said that she had
reported that the meeting of the Committee on 27 May was postponed and
would be rescheduled.

NEXT MEETING – 1 July 2015

ANY OTHER BUSINESS

Digital Signage - Mr Manuel Sala asked if any Member was conducting Digital Signage (like in shopping malls etc) audit. He said that there was a technology provider in Spain who claimed to have measurement technology which could identify people looking at the screens. There has been some errors in the measurement and the industry was starting to talk to OJD. Mr Marco Bernasconi said that they audited digital screen in buses in Switzerland. The advertisements were controlled from a central location and the ads and news will change according to the relevant regions the busses were passing through. Chairman said that Brazil was doing a similar service. Discussion followed and Mr Manuel Sala requested Mr Marco Bernasconi to submit details to the Members. Mr Manuel Sala said that he was trying to find out how big was the adex for digital signages.

The meeting ended at 11.30am.

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click here

 

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