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Minutes of a tele-conference meeting of the Executive Board held 10am London time, Monday – 16 February 2015.

                                   INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 10am London time, Monday – 16 February 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Mr Hormuzd Masani – Treasurer
Ms Iwona Szczesna
Ms Heather Craven
Mr Manuel Sala
Mr Marco Bernasconi
Ms Arina Ureche

Apologies :
Mr Magnus Paulsson

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

Ms Arina Ureche said that she was unwell and withdrew from the meeting.

1. MINUTES: The minutes of the tele-conference meeting of the Executive Board held 20 January 2015 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1. IFABC Workplan 2014-2016

2.1.1. Role of IFABC/Industry Advocacy

a. Promote Growth of bureau in new geographies – Mr Manuel Sala said with the information provided by WAN-IFRA he had contacted:
• National Association of Newspapers, Chile – they will revert after February 2015
• National Newspapers Association of Colombia – no response as yet.
• He added that he had not received any response as yet to the other countries he was following up with.

b. Mr Manuel Sala said that WAN-IFRA had offered a special price of €1,500 for their complete World Trends Report which could be shared with IFABC Members on the IFABC website. He felt that it would be a useful and beneficial source of information for members. Discussion ensued and it was agreed to purchase a copy if it could be shared with IFABC Members.

2.1.2. Knowledge Sharing/Business Development

a. Central knowledge store – Ms Iwona Szczesna said that Ms Arina Ureche, Ms Heather Craven and Mr Jerry Wright had provided feedback on the beta version. She said that she had forwarded the link for the second version and again sought members’ feedback. She continued and said that the system has been upgraded taking into account the feedbacks received. She added that decisions were required in two areas;

• IFABC have to decide what kind of digital metrics IFABC wanted to collect. Chairman said that he would write to her on the matter as the current IFABC website had no capacity to host the database, she had checked with the developer Silvercube. Their charge would be €190 nett per month. Secretary felt that another quote should be obtained for a comparison. Chairman said that he would try and get a quote based on cloud services. Mr Manual Sala was concerned with the security using cloud. Ms Heather Craven said that she would check with the current vendor of the IFABC website and obtain costs for enlarging the capacity of the website and for hosting the website. Members felt that it would be preferable to have the IFABC content and the database in the same source.

• Ms Iwona Szczesna said that a decision should be made during the next meeting (3 March 2015).

b. Improve internal communications – Secretary reported of an infringement that had occurred to the agreement IFABC had with Generator over the report ‘Newspaper and Internet’ as it was discovered by them that the public could also access the report although it was posted on the members section. This was caused by a lack of security around the button ‘read more’. He said Ms Heather Craven said that a security upgrade would cost A$ 270 + GST. It was agreed to undertake the repair.

c. Mr Maunel Sala said the IFABC video was seen 87 times since it was posted. It was noted that the IFABC video was posted on the IFABC website and a notification had been sent to members about the posting.

2.1.3. Digital Standards and Measurement

a. Digital Standrds and Measurement Committee/Digital Publications Standards Committee – Chairman said that he had not had an opportunity to speak with Mr Glenn Hansen but would be doing so next week on the future of the Digital Publications Standards Committee. Ms Iwona Szczesna asked if the second edition of the Digital Publications Standards had been circulated. The secretaries said that they were waiting for two things – a clarification of the term ‘active views or publications active views (this is the name of the UK metric being recommended)’ and a clean copy of the guidelines. Chairman said that he would bring it up with Mr Glenn Hansen.

b. On the Digital Standards and Measurement Committee, Chairman said that there was nothing to report. Ms Szczesna raised the matter relating to Brand Safety and Viewability. Chairman said that these items would be considered more as projects to be done.

c. The Secretary said that thought should be given to reintegrate the two committee into one as the names were now very similar and confusing and their workplans may overlap, causing things to be developed that may not be consistent with each other. Chairman said that he will check with Mr Richard Foan.

2.1.4. Survey (to base workplan on)
a. GA Survey – Chairman said that Ms Arina Ureche had reported that she had received 18 responses todate. It was agreed that a reminder be sent to the members.

2.1.5. Media Audit Bureaux of the Future – Update

a. IFABC Change Census Survey – The Secretary said that the survey would commence in the middle of March, as agreed, after the GA survey had been carried out. The 1st draft update could be discussed at the IFABC Europe meeting in May.

2.1.6. IFABC Name Change

a. International Federation of Audit Bureaux of Certification – Chairman said that a resolution for adoption by members dictated a time period of 30 days for the voting to be concluded. He proposed that the resolution be circulated to members at the end of April. It could then be raised for discussion at the IFABC Europe meeting in May. This was agreed.

2.1.7. Governance and Finance

a. Finance – Treasurer reported the following:
• 2015 Membership dues - that most of the 2015 Membership due invoices had been sent out except for France, Netherlands, Norway, Finland, Croatia and Serbia. The Treasurer was requested to send invoices to all of them.
• Treasurer said that he would inform China of the sum that they had overpaid when they paid the 2014 membership dues.
• Bill – Eulogy PR - the invoice for the PR activity for December 2014 amounting to £1,000 was pending decision for payment. The Secretary said that he was waiting to see the article in print before approving the invoice.
• APABC – APABC funds amounting to €30,576-17 had been transferred to the IFABC HSBC Bank account
• IFABC – Balance in the IFABC HSBC Bank account - €44,003-35

b. Croatia/Serbia – Chairman said that he would be speaking with them soon.

c. OJD France – The secretaries reported that Mr Patrick Bartement had retired from OJD France. OJD France would be having elections on March 5 to designate a new CEO. Mr Philippe Rince is now the Deputy CEO. Mr Jean Paul Dietsch be the IFABC delegate. Chairman said that he would speak to them.

2.1.8. Event Audit :-
a. Ms Heather Craven said that 7 countries had agreed to join the working group. She was trying to convene a tele-conference meeting but was facing tough time zone issues. She hoped to have a first meeting by the end of February.

3. NEXT MEETING – 3 March 2015

4. ANY OTHER BUSINESS

4.1. Ms Heather Craven announced the appointment of Ms Josanne Ryan as the CEO of the AMAA. She was previously the Marketing and Strategy Director of News Commuity Media at News Corp Australia.

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IFABC Guideline for Digital Media

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The Audit Bureau of the Future

Carolyn Morgan, MD from Penmaen Media presented the “Audit Bureau of the Future 2015” during IFABC General Assembly in Rio November 2014.
We are pleased to include here the presentation in slide form and the written script of Carolyn’s presentation. Please click the links for more details
The Audit Bureau of the Future Presentation
The Audit Bureau of the Future Script

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