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Minutes of a tele-conference meeting of the Executive Board held 10,00am London time, Tuesday – 20 January 2015.

                                     INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 10,00am London time, Tuesday – 20 January 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Mr Hormuzd Masani – Treasurer
Ms Iwona Szczesna
Ms Heather Craven
Mr Manuel Sala
Mr Marco Bernasconi

Apologies :
Ms Arina Ureche
Mr Magnus Paulsson

In Attention :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. MINUTES: The minutes of the tele-conference meeting of the Executive Board held 2 December 2015 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1 IFABC Workplan 2014-2016

2.2.1 Role of IFABC/Industry Advocacy
a. Promote the growth of new geographies – Mr Manuel Sala said that unfortunately there was no news on new geographies. The secretaries said that a tele-conference was held with WAN-IFRA on 14 January 2015. The Secretary said that at that meeting it was pointed out that IFABC was trying to create new bureaux in countries where they do not exist. As there were countries where the WAN-IFRA network were present, IFABC could potentially use this to expand bureaux to countries where there were none. Mr Manuel Sala requested the secretaries for the WAN-IFRA contact.

b. Communications – The Secretary said that they were working with the PR agency on some white papers which when completed would be placed on WARC. These papers would be based on the GA presentation “Future of ABC”. In response to a question from Ms Heather Craven, the Secretary said that it would be placed on the IFABC website after it has been published.

2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store – Ms Iwona Szczesna said that the contract for the Online Circulation Database with Silver Cube was signed by the President on 9 December and the first payment has been paid and received by Silver Cube. The beta version was now accessible and she had forwarded the password to all for their comments. She sought for feedback. She said that at this point a lot can still be changed. In February she hoped to start collecting the data.

Chairman said that at the meeting requested by WAN IFRA held 14 January 2015, IFABC was represented by the Secretary, the secretaries and himself. WAN-IFRA was represented by Ms Teemu Henriksson, Coordinator, World Press Trends (WPT) and Mr Mira Milosevic, Analyst Consultant WPT. WPT is WAN-IFRA’s research initiative into the global, regional and national newspaper industry trends. They were seeking to improve the WPT data collection, especially in respect to newspapers’ digital sales and audiences, in order to obtain a more accurate description of the industry. However, there was a lack of international standards regarding relevant data and whether digital circulation was included in the figures, complicating reporting and analysis. As circulations and audience metrics evolve, WPT data should reflect this. They were seeking IFABC’s assistance in this matter. Chairman had informed them that the IFABC GA had approved the 2nd Edition of Guidelines for Digital Media and this would be made available in a couple of weeks. IFABC made recommendations but the members may have variation to the guidelines. He added that IFABC was developing a new database system which would be used to collect, store and analyze data more efficiently. The system will be ready for collection in February and the project would be completed end April. WAN-IFRA said that the timing was good for their WPT project. The Secretary asked whether WAN-IFRA could be given access to the database. Ms Iwona Szczesna said that perhaps there must be some control; like registration. She said that some may obtain the data and commercialize it for themselves. The Secretary said that the data was on the website and it was free to the public. The secretaries said that they would forward a summary of the report WPT to the Executive Board members for their information. The Secretary said that perhaps Members should be advised about the co-operation with WAN-IFRA.

Chairman said that the 3 potential areas of cooperation with WAN-IFRA were:
- WAN-IFRA could keep its members and audience informed of IFABC’s recommendations for methodologies for audit and reach initiatives
- IFABC and WAN-IFRA could benefit from each other’s contact, for instance to get more data on certain markets and understand them better.

Specifically, WAN-IFRA collected some unaudited circulation data that could be of interest to IFABC

Conversely, IFABC could provide support to WAN-IFRA’s data collection
- IFABC was always interested in extending their network by opening bureau in new markets. WAN-IFRA’s network and audience could potentially be useful for this purpose. In the long term, new auditing initiatives and resulting availability of new data would in turn support WPT data collection as well

b. Improve internal communications – Mr Manuel Sala said that the video which he had forwarded to members was developed by the OJD team using free software. He felt that it was a simple way to communicate with the stakeholders with simple ideas. He felt that infographics connected with the new generation. He said that he would continue to develop and will share from time to time messages for the IFABC website. Chairman said that if the video went viral it would be good for IFABC and OJD. The Secretary said that the video featured the word ‘circulation’ which was used a number of times rather than speaking about multi-platform. Mr Sala said that there will be a series of communication and it will cover all platforms. It was agreed to forward it to members. If there was any request for translation, Mr Sala said that he could help if they provided the translation. He could upload their logo too. Chairman said that a message could be sent to members to view the video should be sent out. He felt that the downloads should be monitored.

Ms Heather Craven said that she was clearing up the website – updating the Executive Board details. She added that Silvercube had contacted her.

2.1.3 Digital Standards and Measurement
a. Digital Standards and Measurement Committee/Digital Publications Standards Committee –Chairman said that the he had not had the time to speak to Mr Glenn Hansen. He would do so soon. He had not got in touch with Mr Richard Foan as well but felt that the committee would be dormant till there was a matter to deliberate.

2.1.4 Survey (to base workplan on)
a. Plans to be developed – in the absence of Ms Arina Ureche, Ms Heather Craven said that Ms Arina Ureche had circulated a draft survey on the General Assembly. Feedback has been received. Chairman requested Ms Heather Craven to coordinate with Ms Ureche on the matter.

2.1.5 Media Audit Bureaux of the Future – Update – IFABC Change Census survey – The Secretary said that he had circulated the survey to update the ‘Future of ABC’ report. Ms Arina Ureche had suggested adding a section on threats faced by the bureau. Ms Iwona Szczesna said it was important to have the results before the next IFABC Europe meeting. Chairman said that it should be ready by mid-April; if the survey was sent out by March.

It was decided that the two surveys be sent separately to members; GA survey first.

2.1.6 IFABC Name Change – Chairman said that the secretaries had submitted a draft resolution for the name change to him. He said that his concern was when to forward to members for their vote. He suggested releasing it when the IFABC Europe meetings were in session so that it could be an opportunity to get them to all respond. A change of an Article would require two-thirds of the members consent. The Constitution allowed a maximum of 30 day voting period. Mr Manuel Sala was concerned about the message that would be sent to the market after the change in name. The Secretary said that it would not be difficult to craft a message after that for the media. The wide variety of services provided by the members to the publishers and other media organisations necessitated the change in name. Chairman said that it was a reflection of what the Bureaux were doing to meet the needs of the clients.

Discussion ensued and it was agreed to decide at the next meeting the time to circulate the resolution.

Ms Heather Craven said that she was willing to help by liaising with the APABC members.

2.1.7 Governance and Finance
a. Finance – Treasurer reported the following:
- SPAC, China – had paid the 2014 membership. The suspension on their membership was therefore removed. He said that they had paid an excess of €970. He will be writing to them to consider it as part payment for the 2015 membership dues.
- Bills – approved for payment:
ABC UK – Gifts for IFABC Members – GA costs - £72-41
Silvercube – 1st instalment of IFABC Online Circulation database – PLN 10,650 = € 2,486-00
Macomm Management Services Sdn Bhd
- Secretarial fees for July to September 2014 - € 3,594-35
- IFABC GA Expenses - € 5,559-76
- Secretarial fees for period October to December 2014 - € 3,528-70
Eulogy PR – PR activity for December 2014 - £ 1,000-00 – payment pending approval at next EB meeting.

Annual Subscription for 2015 will be invoiced to all members in the first week of February as per the fee schedule as approved by the GA in November 2014:

Level Members revenue Annual fee for 2015
Media Audit Services for the year 2015
€ €
1 Up to 250,000 450
2 250,001 to 1,000,000 1,300
3 1,000,001 to 5,000,000 2,150
4 5,000,001 and above 2,700

Affiliate Member 500

HSBC Singapore – Balance in IFABC account - € 63,706-26

b. Membership
i) Secretaries reported that HOI and NOM in Netherlands had merged as notified by Mr George Bohlander. A note was sent to NOM for clarification. NOM had responded that as of 2015 both activities were combined in NOM. NOM had confirmed, through Dr Irena Petric, that NOM is compliant with all the IFABC Membership criteria. NOM was a JIC with 3 publishers associations (newspapers, magazines and trade magazines), advertisers and media buying agencies. They were non-profit and complied with all IFABC criteria.
Treasurer felt that they should apply afresh. Discussion ensued and it was agreed that they could continue their membership with IFABC under the name NOM. The secretaries were requested to advise NOM on the decision.
ii) Denmark – Tabled email dated 8 January 2015 from Mr Allan Lillelund advising that from 31 March 2015, Danish Oplagskontrol (IFABC Member) will be taken over by the organization Danish Media. He said that they wished to remain a member of IFABC. Discussion ensued and it was agreed that a decision would be made after the change-over took place.
iii) Croatia/Serbia – Chairman said that he had no opportunity to contact them but will do so soon.

2.1.8 Event Audit – Ms Heather Craven said that as the holidays were now over, she would proceed to call for a meeting of interested parties.

3. NEXT MEETING: The next meeting of the Executive Board will be held 16 February 2015

4. ANY OTHER BUSINESS:

4.1 The meeting was adjourned at 12noon.

 

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