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Newspaper and Internet report 2014, Analysis of Print and Digital

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Minutes of a tele-conference meeting of the Executive Board held 10.00am London time, 21 July 2014.

                                              INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 10.00am London time, 21 July 2014.

Present :
Mr Jerry Wright – President – in the Chairman
Mr Hormuzd Masani – Treasurer
Ms Iwona Szczesna
Mr George Bohlander
Mr Paul Dovas
Mr Manuel Sala

Apologies :
Mr Pedro Silva
Mr Magnus Paulsson

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. MINUTES: The minutes of the meeting of the Executive Board held 16 June 2014 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2010-2012

2.1.1 Role of IFABC/Industry Advocacy

a. Promote the growth of bureau in new geographies – Mr Manuel Sala said that there were no new updates from any of the potential countries.

2.1.2 Knowledge Sharing/Business Development

a. Central knowledge store – Ms Iwona Szczesna said that she was of the opinion that the collecting and checking the data the old way in excel format was not so effective as there were possibilities of mistakes being made. She said that she was exploring a tool which could be used to collect data; possibly do basic research; help archive data and may be able to export the data. She continued and said that she would table more details and costing at the next meeting.

Mr Manuel Sala said that although the data collected consisted of reported data, some of the bureaux were providing data based on unaudited publishers’ statements. It was worth reflecting that the publishers’ data were in the process of being audited when displayed on the site and might be subject to restatement.

Mr Paul Dovas said that if the tool would have to be placed in the website then there would be a need for some form of coordination between Ms Szczesna and him.

Chairman said that it was a progressive idea and would be a better way to collect the data.

b. Improve internal communications – Website – Mr Paul Dovas tabled a report on the traffic data from the IFABC website for the period 6 May to 15 July 2014. It reported approximately

• 5,000 page impressions;
• 1,300 unique browsers;
• US and UK leading browsers by country;
• PI by webpage revealed the highest for the Home Page followed by the Map and then the Data reports

Mr Paul Dovas reported that it was disappointing to note that Member login was only 67 since 6 May. Chairman said that it was important to consider efforts to grow the traffic externally and internally. It was important to consider the priorities of the Members. Mr Dovas proposed a survey. Chairman requested Mr Dovas to prepare a paper for discussion on what members would require; what tactics will bring them to the website and what IFABC should try to achieve with the website.

Mr Manuel Sala asked whether it was possible to identify what search engine/social media was engaged in accessing the website. Mr Dovas said that it could possibly be done.

Chairman that the purpose of the website was twofold:
- Externally - to promote IFABC generally –so we should aim to drive traffic in this case
- Internally – to consider developing more content; so as to get members to come back more frequently and spend more time.

Mr Paul Dovas said that when something was posted on the blog/forum there were hardly any conversations amongst the members. The website will inform Members that a matter has been posted. Ms Szczesna wanted to ascertain whether members were receiving the notices. Mr Manuel Sala said that members’ websites usually focused on marketing objectives in order to try and attract clients. He said that the IFABC website, may not have the same objectives, but must be marketing oriented promoting the value of the services provided. He felt that it was not clear on the Home page.

Discussion ensued and it was agreed that Mr Dovas and Mr Sala will work on the proposal together.

It was agreed to place the Newspapers and the Internet report on the members’ section of the website.

2.1.3 Digital Standards and Measurement

a. ‘Hybrid’ Online Measurement – Mr George Bohlander said that the Committee was looking at alternate options. He added that Mr Richard Foan was compiling information on the specific projects and would report at the end of September. The Committee was also looking at measurement of audio streaming.

b. Digital Editions and Publications – Mr George Bohlander reported that a good meeting had taken place on 8 July but not all Committee members were present. The next meeting would be held early September.

2.1.4 Governance and Finance

a. Finance – Treasurer tabled his report and reported on the following:
Annual Membership fee – despite 4 reminders, SPAC (China) had not paid their 2014 fees amounting to € 1,300-00.

Approved – Macomm Management Services Sdn Bhd - Bill 016/07/2014 for €4,293-36 being professional fees in respect of secretarial services for the period April, May and June 2014 and out of pocket expenses

Revised fees schedule for 2015 and 2016


Level Members revenue Annual fees proposed
2015 2016
€ €

1 Upto € 250,000 450-00 500-00
2 € 250,001 to € 1,000,000 1,300-00 1,400-00
3 € 1,000,001 to € 5,000,000 2.150-00 2,250-00
4 € 5,000,001 and above 2,700-00 2,800-00


It was noted that there was no increase for the year 2015 compared to 2014. There was a marginally increase for 2016. It was agreed to propose for adoption at the GA.

Budget 2015-2016
The draft budget for 2015 and 2016 was tabled. Discussion ensued and it was agreed to discuss this further at the next meeting.

IFABC Bank Account
Treasurer reported that HSBC Singapore had sought a Board Resolution in order to continue net banking facility with them. The Resolution which was circulated was approved by the Executive Board members on 7 July 2014.

The Resolution read:
“RESOLVED THAT the following persons are hereby authorized to operate the Bank account No. 260-733720-178 Euro currency with HSBC Singapore:

1. Mr Jerry Wright, President, IFABC
2. Mr Hormuzd B Masani, Hony Treasurer, IFABC
3. Mr Mathew Jacob, Secretariat, IFABC
4. (any two signing jointly)

FURTHER RESOLVED THAT the above person(s) are authorized to sign and execute E-Channels Master Customer Agreement with HSBC Bank and also give instructions to the bank to appoint/remove persons and all subscribe/withdraw from any services of the bank.

FURTHER RESOLVED THAT the above resolution be communicated to the bank and shall remain in force until an amending resolution have been passed by the Board of Directors.”

Treasurer continued and said that the bank had informed him that they had not received any intimation of change in authorized signatory from Mr Eusebio Serrano to Mr Jerry Wright. Accordingly they still had the name of Mr Eusebio Serrano on their record.

He said that the Internet Banking Form must be signed by all three authorized signatories, and till this was done the online banking facility had been disabled by HSBC.
He said that it was important to restore the banking facilities quickly.

Balance in IFABC Bank Account - € 85,903-00

3. IFABC GENERAL ASSEMBLY 2014 – in the absence of Mr Pedro Silva, Chairman reported that the General Assembly website had been set up and members notified of it. He said that the next step would be to complete the registration and hotel reservations section of the website. The GA Committee was working to finalise the GA programme.

4. NEXT MEETING – as some Members were not able to attend the next meeting on 18 August 2014, Chairman said that he would circulate some alternative dates for confirmation by Members.

The meeting ended at 12 noon.


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