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INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATONS
Minutes of a tele-conference of the Executive Board held 10am, London time, 18 February 2014.
Mr Jerry Wright – President – in the Chair
Mr Hormuzd Masani - Treasurer
Mr George Bohlander
Mr Manuel Sala
Mr Pedro Silva
Ms Iwona Szczesna
Mr Magnus Paulsson
Mr Paul Dovas
In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation
1. MINUTES: The minutes of the tele-conference meeting held 20 January 2014 having been circulated, were taken as read and confirmed.
2. MATTERS ARISING:
a. Executive Board Membership – Mr Pedro Silva tabled the minutes of the Ibero American Group meeting held 31 January 2014 where Mr Manuel Sala was elected the new President of the Group replacing Mr Eusebio Serrano. Chairman welcomed Mr Manuel Sala to the Executive Board representing the Ibero-American Group. Mr Manuel Sala said that he was honoured to represent the Group on the Board.
Asia Pacific Group – Mr Paul Dovas said that the recent tele-conference meeting of the Group was not well attended. Members do not see much value in being in the Group. It could be to the differences in the services provided based on the state of market development in their areas. The Group felt that they need not be so formally organized. He added that he would still attempt to keep the Group going.
2.1 IFABC Workplan 2010-2012
a. Promote the growth of bureaux in new geographies -
Nepal - Chairman said that there was a request from Nepal and the secretaries were following up on the matter.
Pakistan – the secretaries said that there was no response after the reply from IFABC was sent to them.
New Zealand – Mr Paul Dovas said that he was still liaising with them on the membership.
South Africa – although they had indicated that they would revert, they have not to-date.
South America – Mr Manuel Sala said that there could be 3 potential countries – Colombia, Chile and the Dominican Republic. Dr Roberto Moreyra of Argentina had reported that they were doing some audits for publications from Uruguay. Chairman said that Chile was a developed market. Mr Sala said that an organization in Chile known as certificate.com has been brought over by comScore. He said that he will explore the membership with Chile.
b. Norsk Mediakontroll AS – Mr Magnus Paulsson said that he had spoken to Mr Lasse Birkeland who was surprised that the Executive Board had wanted to change his membership status. Norsk Mediakontroll was accorded Full Member status, during the GA held in Berne. The GA was well aware of the special circumstances of NM before the election. Mr Karl Steffensrud from Norway was also accorded a merit award. Mr Lasse had indicated that things were starting to change in Norway. Discussion ensued and it was agreed, based on these special circumstances, to write to NM that the Executive Board will maintain the membership status but would seek to ratify the decision at the GA in Rio.
c. IFABC Constitution – in response to a query from Ms Iwona Szczesna, the secretaries said that the Registry of Societies, Singapore had been facing some technical issues, and was now reviewing the amendments made at the Madrid GA. They added that the revised constitution (subject to the ROS approval) was available on the IFABC blog site on the website. They were of the opinion that the ROS would be making their decision very soon.
2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store –Ms Iwona Szczesna said that there had been no further additions to the Newspaper Report as none of the remaining members had submitted any figures. For the Top 50 magazines, she said that the secretaries had sent a reminder to those who had not provided their figures. She said that she had received a request from Ms Arina/Romania suggesting to include the readership figures in a separate column for magazines.Discussion ensued and it was agreed that IFABC as a measurement organization should stick to its core principles of census based numbers as most members did not provide readership research data and would require special agreement to publish it. Ms Iwona Szczesna said that she would inform Romania.
b. Improve internal communications – Website –Mr Paul Dovas reported that there was no scheduled development work for the website. If anyone had any ideas for improvements to please let him know.
2.1.3 Digital Standards and Measurement
a. ‘Hybrid’ Online Audience Measurement – Mr George Bohlander said that the Committee was collecting the measurement standards and preparing a harmonization chart for the next meeting of the committee scheduled for 12 March.
b. Digital Editions and Publications –Mr George Bohlander said that 22 members had responded to the survey on Digital media. He said that the initial check revealed some interesting data that would be presented at the IFABC Europe meeting and at the GA. He hoped that all members will participate and requested that a reminder be sent.
c. Event Audits – Mr Paul Dovas said that he had prepared the exercise of the audit process, timelines etc and would be circulating the same soon. In response to a question from Ms Szczesna, Chairman said that although the event audits were a small but profitable business, it was important as it helped the bureau to position itself as being in the multi-platform business. The main challenge was the lack of insistence from buyers of audited attendance data.
2.1.4 Governance and Finance
a. Finance - Treasurer reported that 11 Members had paid their annual membership dues for 2014. Chairman hoped that all the members would do so soon. Treasurer reported that the IFABC auditors – M/s MGI N Rajan Associates, Singapore, had commenced the audit of the accounts for the year ended 31 December 2013.
Balance in the HSBC Bank, Singapore - €75,296-99.
3. IFABC GENERAL ASSEMBLY 2014 – Mr Pedro Silva reported that a tele-conference meeting of the sub-committee had taken place prior to the EB meeting. He said that the committee had agreed to three items:
- Delegate Fee – will be capped at €450 (Madrid GA was €650) in order to encourage more members to attend the GA
- Logistics – Apart from the GA venue hotel, a number of other hotels with prices ranging from €140 a night will also be offered
- Speakers – IAB US and a key advertiser would be invited. The committee had received 14 responses from the survey and will consider the suggestions put forward.
Discussion ensued and it was agreed to inform members early about the Delegates fee and the hotel prices. This will enable members to table it at their Board meetings to seek approvals.
Chairman requested Mr Pedro Silva to send out a more detailed communique on the GA to the members by mid-March.
Mr Pedro Silva said that the next meeting of the sub-committee will be in 2 weeks time.
4. NEXT MEETING – the next meeting of the Executive Board will be held 10 am, London time, Monday – 10 March.
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