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Minutes of a tele-conference meeting of the Executive Board held 10.00am, London time, Monday – 17 June 2013.

                                         INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 10.00am, London time, Monday – 17 June 2013.

Present :                
Mr Jerry Wright – President – in the Chair
Mr Hormuzd Masani – Treasurer
Mr George Bohlander
Mr Paul Dovas
Ms Iwona Szczesna
Mr Eusebio Serrano
Mr Magnus Paulsson
Mr Pedro Silva

In Attendance :  
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. IFABC EXECUTIVE BOARD – Chairman said that with the election of Mr Magnus Paulsson as President of IFABC Europe, he assumes the position on the IFABC Executive Board representing the IFABC Europe Group, replacing Mr George Bohlander, the past IFABC Europe President, who must now step down from his position on the Board.
A vacancy has thus been created on the IFABC Executive Board as Mr Magnus Paulsson, who was an elected Member of the Board, now holds an ex-officio role.
Chairman said that Article 13.10 stated that “Should a casual vacancy occur on the Executive Board such vacancy may be filled by the Executive Board co-opting a person representing a Full Member to fill such vacancy.” As the Executive Board had the capacity to address the vacancy, Chairman proposed co-opting Mr George Bohlander to fill the vacancy on the Executive Board. This was unanimously seconded by the rest of the Executive Board members.

2. MINUTES: The minutes of the Executive Board meeting held 15 May 2013 having been circulated were taken as read and confirmed.

3. MATTERS ARISING:

3.1 IFABC WORKPLAN 2012/13

3.1.1 Role of IFABC/Industry Advocacy

a. IFABC Name Change Discussion – Ms Iwona Szczesna said that at the previous meeting she had requested to explain that ‘media auditing’ meant nothing in France and ask for the alternative proposal. Chairman said that media auditing referred to media auditors who worked on behalf of clients, evaluating the media buying performance of their agencies. Mr Eusebio Serrano said that he would speak to OJD and find out their opinion on the name change and what descriptor they preferred. Chairman said that the Executive Board had agreed to go with Option 2 – that was to keep the IFABC initials, name and logo but to add a new descriptor. He again requested the Executive Board Members to provide some suggestions as to the descriptor.

b. Promote the growth of bureau in new geographies – Mr Eusebio Serrano said that he had a tele-conference with representatives from Brazil, Mexico and Argentina. He had explained the objective of the exercise. He had circulated the letter inviting non-member countries to consider forming a bureau and sought the group’s assistance to implement the idea. They had agreed.
He continued and said that the President had forwarded an interest from Greece to form a bureau. He had contacted the person and had spoken to him. The interested party was representing a consultancy company. Mr Serrano had explained to him about the role and objectives of the IFABC and how to establish a bureau in Greece. He had also sent to him the details which letter has been acknowledged. He added that the person was trying to create a sponsor group from the industry to initiate the move.
Chairman said that the IAB Greece was not very happy with this move but that this was a matter for the industry in Greece to resolve. Mr Paul Dovas said that he was willing to assist if required.

c. Not-for-profit principle – Chairman said that at the IFABC Europe meeting, there was a general agreement after understanding the need to amend the constitution to accommodate existing member bureaux that could not fulfill the ‘not-for-profit’ principle for various reasons. He requested the Secretaries to re-draft the letter with a clear explanation of this rationale. It was agreed to take a fresh vote on the matter.

d. External PR 2013 – Chairman said that he had circulated press clippings where articles on IFABC had appeared. He added that a lot has been done in the past couple of months. Ms Iwona Szczesna suggested that the articles be placed on the website. Chairman said that he would get Eulogy! to provide a similar report on a quarterly basis. He asked Members for any feedback they may have.

3.1.2 Knowledge Sharing/Business Development –
a. Central knowledge store - Ms Iwona Szczesna said that she was waiting for some of the Executive Board Members to complete the latest data on National/Regional Newspapers. Once she had received it, she would circulate to members for their latest data.
She proposed starting a new section on monthly and weekly magazines. The 20 top irrespective of categories could be compiled. Mr George Bohlander suggested the Top 50. It was agreed to request members to submit the Top 50 magazines. It could be monthly and weekly; paid, combined and free.

b. Improve internal communications – Mr Paul Dovas said that Mr Bohlander had suggested that the email alerts that were being sent out should contain a subject matter and a link to the site. He said that according to the developers there will be a cost of A$650. It was agreed to proceed.
Mr George Bohlander said that he would submit the presentations made at the recent IFABC Europe meeting and requested that it be placed in the Members section.

3.1.3 Digital Standards and Measurement –
a. ‘Hybrid’ Online Audience Measurement - Mr George Bohlander said Mr Richard Foan had made a presentation at the IFABC Europe meeting recently. Although there were some concerns about hybrid systems from some bureaux, the meeting had agreed to continue and proceed with the idea. A meeting of the Committee will be held 1 July 2013. Mr Paul Dovas said that in Australia a decision had been made for AAMA to focus on census-based traffic measurement with some new metrics added. The industry had agreed to leave hybrid measurement to IAB and Nielsen.
Chairman said that the members in Europe were keen for the committee to proceed. Mr George Bohlander informed about the discussions in the Netherlands about JICs.
Mr Dovas said that the online industry was dominant, and therefore using their influence to claim big numbers and ad revenues. He felt that IFABC could take a leadership position to verify the claims. Discussion took place and it was agreed to add a topic to the Agenda “The Future of Media Measurement – Structure and Methodology’.

b. Digital Editions and Publications – Mr George Bohlander said that Mr Glenn Hansen had held meetings with service providers and media owners in USA and was working on some comparisons of definitions across countries. An email survey has be sent to IFABC Europe members on digital issues. The response would be discussed at the next meeting of the Committee. He said that the issue was that July/August was summer months in Europe and will be very hard to plan a meeting during this period. Ms Iwona Szczesna said that Mr George Bohlander had collected many remarks after the European meeting which will be discussed with the Committee.

c. ABC of 2015 – Chairman shared his presentation made at the IFABC Europe meeting with the Executive Board. He added that if anyone who was not at the meeting had any questions, it could be discussed at the next meeting.

d. Event audits – Mr Paul Dovas said that a survey was run amongst the members and it had attracted 13 responses. There were a number of bureaux offering the service with around 80-100 shows annually. They were reporting similar metrics. 8 bureaux had volunteered to serve on the Committee. BPA had responded that although they provided the service they will not join the Committee. Mr Dovas said that BPA used a different approach – in that the event organisers picked the standard. Ms Iwona Szczesna said that she hoped that the meeting of the Committee will take place soon. Mr Dovas said that he would send a confirmation email to the participants and then find the time for the meeting. He said that he would forward the response from the survey to the Executive Board Members. The next step would be collecting the existing rules from the members.

3.1.4 Governance and Finance

a. Finance – Treasurer reported that the Annual Membership fees had not been received from Mexico and B&H. He added that SPAC had remitted in error to the bank in Mumbai but the IFABC account there had been closed. They were making arrangements to resubmit the fees to the bank in Singapore. Mr Eusebio Serrano agreed to check with Mexico and Mr George Bohlander and Mr Magnus Paulsson agreed to contact B&H.
Treasurer reported that I-COM had paid € 2,034-00 being the commission receivable for IFABC delegates attending the earlier I-COM meeting.
Treasurer reported that he was waiting for invoices from Eulogy! to process the payments.
It was noted that there was a balance of € 69,601-13 in the HSBC bank in Singapore.
Ms Iwona Szczesna said that a half yearly statement of the IFABC actual vs. budget should be tabled for the consideration of the next Executive Board meeting. Treasurer agreed.

b. Membership list – The Secretaries said that they had updated the list and on the approval of the President will be placing it on the website. Also the updated Constitution will be published on approval from the Registry of Societies Singapore.

4. NEXT MEETING – The next tele-conference meeting of the Executive Board will be held 10.00am London time on 22 July 2013. Mr Magnus Paulsson said that he would be on leave.

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Minutes of a tele-conference meeting of the Executive Board held 11am (Vienna time) 15 May 2013.

                                             INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 11am (Vienna time)
15 May 2013.

Present                                    Mr Jerry Wright – President – in the Chair
                                                   Mr Hormuzd Masani – Treasurer
                                                   Mr George Bohlander
                                                   Mr Paul Dovas
                                                   Mr Eusebio Serrano
                                                   Ms Iwona Szczesna
                                                   Mr Magnus Paulsson
                                                   Mr Pedro Silva

In Attendance :                      Mr J Matthews representing
                                                   Macomm Management Services Sdn Bhd
                                                   Secretaries to the Federation

1. MINUTES: The minutes of the meeting of the Executive Board held 15 April 2013 having been circulated, were taken as read and approved.

2. MATTERS ARISING:

2.1 IFABC Workplan 2010-2013

2.1.1 Role of IFABC/Industry

a. IFABC Name Change discussion –Chairman said that the Secretaries had circulated a list of the replies received from Members on their preferences. The Secretaries said that the 20 replies received it indicated that:

- 4 Members were in favour of Option 1 (Do nothing – stay as we are with the new logo and present name and initials)
- 9 Members were in favour of Option 2 (Keep the IFABC initials as the name and logo, but add afterwards a new descriptor such as for e.g. “IFABC – the International Federation of Media Auditing Organisations)
- 7 Members were in favour of Option 3 (Change the initials, logo and name to, for e.g. ‘IFMAO – the International Federation of Media Auditing Organisations”)

Chairman said it seemed that Members were not too keen on moving away from the initials IFABC. There were concerns on some of the language being proposed –e.g media auditing, which has a different meaning and is not what members do. He suggested that for Phase 1, the Executive Board explore Option 2 by retaining the initials IFABC and find a descriptor of what ABCs do; for Phase II – then move on to change the initials at a later stage, date to be reviewed later. Names such as ‘media verifying organization; circulation verification’ etc were mentioned. Mr Paul Dovas agreed to assist with the names/descriptor.

b. Promote the growth of bureaux in new geographies – Mr Eusebio Serrano said that he had held a meeting with Mr Pedro Silva, Mr Paul Dovas and Ms Iwona Szczesna on how to manage the process of inviting countries to set up a bureau in their areas. He tabled a list of 18 potential countries in Europe/EMEA, Latin America and Asia. He said that for a start he had written to them to consider the setting up of a bureau with the help of IFABC. He added that he would also be making a presentation on the subject at IFABC Europe meeting.

c. Not-for-Profit principle – Chairman said that this matter would be discussed at the IFABC Europe meeting.

d. External PR 2013 – Chairman said that he had raised Ms Iwona’s and Mr Bohlander’s concerns about with the PR agency. He had requested them to provide a reconciliation of the hours worked half yearly. He added that he had not pushed hard at this point to have the cost reduced further, as the fees were already low.

2.1.2 Knowledge Sharing/Business Development

a. Central knowledge Store – Ms Iwona Szczesna said that she had received new data from Belgium. She would check with the Members at the IFABC Europe meeting whether they were now ready to submit the latest data for 2012. 

b. Improve internal communications – Mr Paul Dovas said that he would need another week for the classification of the new stories. Chairman asked whether any tracking of traffic could be done on the site. Mr Dovas said that the site had no analytics installed as yet. He will look into it.

2.1.3 Digital Standards and Measurement

a. ‘Hybrid’ Online Audience Measurement – Mr George Bohlander said that the matter would be discussed at the IFABC Europe meeting. He said that there was good engagement with agencies and the results will be reported at the IFABC Europe meeting. Mr Paul Dovas asked the Chairman whether there was an update on the commitment industry bodies such as the ABC's gave at the I-Com Rome conference to the support the 3Ms project, including the work on Viewable Impressions. Chairman said that there was some discussion in the market on how robust view-ability measurements were at this time and that there was no concrete IFABC programme in place. At the GA in Madrid it was agreed to wait and see how the matter develops and the matter would be further discussed at the Europe meeting.

Chairman asked Mr Paul Dovas the situation on digital measurement. Mr Dovas said that the industry was going to terminate the agreement with Nielsen. AAMA was now seeking technology partners to tender for the measurement contract. The metrics the industry wanted were page impressions, unique browsers, unique devices and two others. There were plans to look at audience data based on hybrid solutions to give – reliable numbers for smaller sites.

b. Digital Editions and Publications - Mr George Bohlander said that this would be discussed at the IFABC Europe meeting. Members requested Mr Bohlander to speak to Mr Glenn Hansen to seek the progress in this area.

c. ABC of 2015 – Chairman said that he would be making a presentation to the IFABC Europe meeting today. He said that there was a proposal to look at value added services for Members and asked how that could be achieved. Mr George Bohlander said that there will be a short presentation on supporting services, on all the tools that Members could share with each other and to promote- more co-operation to the benefit of smaller bureaux.

d. Event Audits – Mr Paul Dovas said that he would be sending out a survey soon and will present at the next meeting. Ms Iwona Szczesna said that there were a number of Bureaux which were keen to look at event audits but were waiting for some information from the committee. She hoped it could be done soon.

2.1.4 Governance and Finance

a. Finance – Treasurer tabled a report for the month. The following Members had not paid their 2013 Membership fees despite two reminders – Mexico, SPAC, B&H (Affiliate). Chairman said that a final reminder should be sent and a decision be taken at the next Executive Board meeting.

IFABC had billed I-COM a sum of €2,034-00 being the commission receivable on IFABC delegates attending the I-COM meeting.

Macomm Management Services Sdn Bhd – the bill from the secretaries amounting € 4,350-60 being professional fees and out of pocket expenses for the months January 2013 to March 2013 was approved for payment.

Eulogy – IFABC PR – a bill was awaited from them although a payment of £ 950-00 had been approved at the previous meeting.

Balance in the HSBC bank in Singapore - € 71,963-46

b. CAC – Secretaries said that they had advised CAC that their Regular Membership in the IFABC had dissolved since their merger with AAM. CAC, in their reply had wished IFABC well.

3. NEXT MEETING – the next meeting of the Executive Board will be held 10am, London time, 17 June 2013.

4. ANY OTHER BUSINESS

4.1 IFABC Europe – Mr George Bohlander said that 20 Members from 13 countries will be gathering for the IFABC Europe Meeting starting today.

4.2 MRS – Chairman requested the Secretaries to send the details to Members to find out if any Bureau would be interested in being an audit partner to them in their region.

4.3 Webit – Chairman requested Members to submit any comments they may have on the request for a partnership agreement with the Webit Congress in Istanbul.

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