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Minutes of a tele-conference meeting of the Executive Board held 10am, London time, Monday – 25 March 2013

                                           INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 10am, London time, Monday – 25 March 2013.

Present :      Mr Jerry Wright – Chairman – in the Chair
                       Ms Iwona Szczesna
                       Mr Magnus Paulsson
                       Mr Paul Dovas
                       Mr Eusebio Serrano
                       Mr Pedro Silva

Apologies : Mr George Bohlander
                       Mr Hormuzd Masani

1. MINUTES: The minutes of the meeting of the Board held 18 February 2013 having been circulated, were taken as read and confirmed.

2. MATTERS ARISING:

2.1 IFABC Workplan 2010-2012

2.1.1 Role of IFABC /Industry Advocacy
a. IFABC name change –Chairman said that the Secretaries had submitted a draft letter on the matter to Members last Wednesday. He would go through it and advise the Secretaries before issue.

Mr Paul Dovas reported that in Australia, Members had approved the name change of ABC/CAB to “Audited Media Association of Australia”.

b. Promote the growth of bureau in new geographies – Mr Eusebio Serrano said that the Secretaries had provided him with a list of potential countries. He would be having a tele-conference with the committee and would report on the progress at the next meeting.

Not-for-profit principle – The Secretaries said that a letter dated 14 February 2013 was sent to all Members seeking their approval to amend Article 6.13 of the IFABC Constitution. The amended Article 6.13, if approved, will read “Notwithstanding the provisions of this clause, the Executive Board may at its discretion recommend to grant Full Membership to an organization which does not either have tripartite participation or does not operate on the principle of not-for-profit. However, the Executive Board’s decision is required to be accepted/ratified by the General Assembly”. The Secretaries said that they had only received 16 votes in favour of the amendment with 4 against it. As there was a requirement for a two thirds majority, the resolution was not passed.

Chairman said that the matter be raised at the IFABC Europe meeting in May and thereafter seek Member’-s’ approval for the amendment.

2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store – Ms Iwona Szczesna said that she had nothing new to report.

b. Improve internal communications – Website – Mr Paul Dovas said that there was nothing new to report. He asked whether anyone had any feedbacks about the website. Ms Iwona Szczesna said that at the previous meeting there was a discussion on uploading the Newsletters on the site. Mr Dovas said that the person handling the site was back from holidays and would be doing it and will make it live soon.

2.1.3 Digital Standards and Measurement
a. ‘Hybrid’ Online Audience Measurement – Chairman said that Mr George Bohlander had notified that the committee would be meeting on 15 April. They were in the process of interviewing industry bodies. The European Association of Communication Agencies had sent the questionnaire to their members to respond. The committee will gather the responses by 27 March 2013 and be ready with their recommendations summarizing the demand for global hybrid standards for presentation at the next IFABC Europe meeting.

Mr Eusebio Serrano said that in Spain the industry was in discussion for a clearer strategy on ‘hybrid’. With the withdrawal of Nielsen they were seeing a creation of a monopoly and a subsequent increase in prices to media agencies. He said that it was important that to hear at the IFABC Europe meeting what was happening in the digital arena. Mr Paul Dovas said that in Australia Nielsen’s Market Intelligence’ was still available. There were signs that a supplier was removing small clients from their roster and would concentrate research efforts around large websites.

b. Digital Editions and Publications – In an email dated 20 March 2013to Mr George Bohlander, Mr Glenn Hansen had written that the BPA team was working on compiling a comparison of several sets of rules. He had met with Zinio to discuss a way forward. The committee will have a report in April. Chairman said that in the UK there was large growth with ABC having registrations from around 250 digital editions and publications, particularly in Consumer Magazines. Digital publications, those which had no link back to a print edition, were now on the increase with the National newspaper publishers looking at reporting in this category rather than digital editions.

c. ABC of 2015 - Chairman said that the Secretaries had circulated the members survey answers to the question “What issues do you think IFABC should address over the coming two years?” He said that it was important to receive the feedback from the Board members in order to perhaps prioritize the workplan for 2013- 2015. He hoped to work this up into a presentation for IFABC Europe meeting.

Ms Iwona Szczesna said that she would like to receive the complete survey results.

d. Event Audits – Mr Paul Dovas said that he had been very tied up with other matters and would now be looking into the matter.

2.1.4 Governance and Finance

a. Finance – Chairman said that the Treasurer had submitted a report.
i) 2013 Subscription - It was noted that 8 Full Members and one Affiliate Member had still not paid their 2013 subscription.

ii) Invoices – The following were approved for payment:
Cyberdesign Works Invoice No 27327-1 for A$623-70 being cost of IFABC website updates and maintenance
Cyberdesign Works Invoice NO 27332-1 for A$297-00 being cost towards increasing maximum menu level.

Cyberdesign Works Invoice No 27359-1 for A$297-00 being cost of developing a website notify generator to inform people about a comment posted on the blog/forum

iii) Balance – there was a current balance of €69,196-94 in the HSBC Bank Singapore.

iv) 2012 Annual Accounts – the audit of the IFABC accounts for the year ended 31 December 2012 would be finalized soon.

b. Membership – The Secretaries said that Members had been advised on 14 February of an application for Full Membership from ABC Hrvatska and had sought their approval. 18 Members had approved the application and one Member had suggested that they be provided with an Affiliate Membership. As a simple majority had been achieved, it was agreed to admit ABC Hrvatska as a Full Member of IFABC subject to the receipt of the necessary subscription.

3. Next meeting – it was agreed that the next meeting of the Executive Board be held 10am, London time, 15 April 2013.

4. ANY OTHER BUSINESS

4.1 Chairman wished all Members who were celebrating Easter, a very happy Easter.

 

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Minutes of a tele-conference meeting of the Executive Board held 10.00am, Monday – 18 February 2013.

                  INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of a tele-conference meeting of the Executive Board held 10.00am, Monday – 18 February 2013.

Present :             Mr Jerry Wright – President – in the Chair

                              Mr Hormuzd Masani – Treasurer

                              Ms Iwona Szczesna

                              Mr Paul Dovas

                              Mr Pedro Silva

Apologies           Mr George Bohlander

                              Mr Magnus Paulsson

                              Mr Eusebio Serrano

By Invitation     Mr Richard Foan

In Attendance   Mr J Matthews representing

                              Macomm Management Services Sdn Bhd

                              Secretaries to the Federation

1. MINUTES: Tabled the minutes of the meeting held 14 January 2013. Ms Iwona Szczesna referred to the fifth paragraph under Item 2.1.1 b and said that the amendment included a line “However, the Executive Board’s decision is required to be accepted/ratified by the General Assembly”. She felt that it should be a recommendation from the Board. Chairman said that it was in order as the Executive Board would make a recommendation and convey that decision to the General Assembly.

The minutes of the meeting of the Executive Board held 14 January 2013 having been circulated, were taken as read, and confirmed.

2. MATTERS ARISING:

2.1 IFABC Workplan 2010-2012

2.1.1 Role of IFABC/Industry Advocacy

a. IFABC Logo – Chairman said that the new logo has been rolled out to Members and he hoped that the Members were adopting it. Chairman added that a Media Release was sent out by Eulogy! And a number of publications had carried the article. The Secretaries said that they had not received any queries from Members on the matter.

Name change – Chairman said that there was a proposal to keep the initials ‘IFABC’ and change the name to “International Federation for Audited Media”. However, the Executive Board seemed to be split in the matter with some wanting to keep the initials and the name. Ms Iwona Szczesna said that she agreed with Mr Dovas’s recommendation to seek Members view on the change. Members should receive the list of arguments / comments pro and con coming from the Executive Board discussion. This was agreed.

b. Promote the growth of bureau in new geographies – in the absence of Mr Eusebio Serrano there was no report.

Not-for- Profit principle – Chairman said that the proposed amendment to Article 6.13 has been sent out to the Members. There has been some opposition coming from the USA. He added perhaps there was a need to re-clarify that professional auditing firms will still not be able to join as they were not tripartite in nature.

Ms Iwona Szczesna asked what would happen with existing Member bureau who were not in compliant with the Constitution i.e. their structure will not conform to the requirements of the Constitution. There could be instances of a bureau changing its structures so it no longer satisfied the requirements of tripartite membership and the not-for-profit principle after being admitted as a Member. Chairman said that it must be made clear that Members will be obliged to inform the Executive Board when they change their organisational structure. The Secretaries were requested to refer to the Constitution and advise the Executive Board.

2.1.2 Knowledge Sharing/Business Development

a. Central knowledge store – Ms Iwona Szczesna said that she had uploaded the latest data on National Newspapers and new data on Regional and Local Newspapers on the IFABC website. The Secretaries had informed the Members and two Members had responded. She was waiting for the rest to do so.

b. Improve internal communications – Website – Mr Paul Dovas said that his colleague, Noverina, had put together a User Guide and this has helped some people to upload information on the website. Chairman suggested taking down the information on the General Assembly2012 and to replace it with a link to the documents and presentations produced for its proceedings.

2.1.3 Digital Standards and Measurement

a. ‘Hybrid’ Online Audience Measurement – Mr Richard Foan summarized the outcome of the recent meeting of the Committee. The Committee will speak to global and European trade association to seek a view on whether there will be a demand for global standards for hybrid measurement; and if there was a demand whether the opportunity would be for IFABC or individual IFABC Members to issue the certificates. He added that he had spoken to ESOMAR and they had their own hybrid standards for TV and Radio. They were open to continuing the dialogue on online hybrid measurement provided that organisations such as MRC and 3MS from the US were also involved. The Committee will speak to IAB Europe and EACA.

There may be an opportunity to prompt a global set of standards if we work with individual IABs in individual countries and issue certificates or validate the results. However, he cautioned that not many people were waiting for the service.

b. Digital Editions and Publications – in the absence of Mr George Bohlander, Chairman said that there was an email from Mr Bohlander which indicated that the Committee was in discussion with Mr Glenn Hansen and he would be convening a meeting of the Committee soon.

c. ABC of 2015 – Chairman said that the Secretaries had circulated the 11 responses from Members to the question “What issues do you think IFABC should address over the coming two years”? He requested the Executive Board Members to revert with their comments so that a new workplan could be established.

d. Event Audits – Mr Paul Dovas reported that he was still looking into the matter.

2.1.4 Governance and Finance

a. Finance – Treasurer reported that the invoices for the 2013 subscriptions had gone out to Members. 9 Members had already paid their subscriptions. He added that the audit for the year ending 31 December 2012 was underway in Singapore.

He referred to the payment pending on Cyberdesign Works Invoices 26817-1 for A$473-00 for website updates and maintenance and 26873-1 for A$445-50 for the cost of the ability to allow the public to register as member on the website. He added that these invoices were pending Mr Dovas’s approval. Discussion ensued and it was agreed that that the payment could be made when Mr Dovas was satisfied with the completed work.

A bill for payment from Macomm Management Services Sdn Bhd for €3,302-00 being secretarial services and out of pocket expenses for the period October 2012 to December 2012 was approved.

Balance in IFABC Account in HSBC bank in Singapore - €54,110-48

b. Membership – The Secretaries said that a note has been sent to the Members to seek their approval to admit ABC Hrvatska as a Full Member of IFABC. Replies were coming in.

3. NEXT MEETING - the next tele conference meeting of the Executive Board will be held 10am (London time) on 25 March 2013

4. ANY OTHER BUSINESS

a. Newsletters – Ms Iwona Szczesna volunteered to upload the newsletters on the website. Chairman requested Members to send him any news of interest for the next newsletter.

b. HSBC Bank – The Secretaries reported that the HSBC bank in Singapore had requested the following:

- Registration Certificate from the Registry of Societies duly certified

- latest list of Executive Board Members duly certified

- beneficial ownership declaration

They said that they had written to HSBC bank on 1 February 2013 to inform them that they were unable to extract the documents electronically from the Registry of Societies as the system has not been updated in their website. There has been no reply till todate.

c. Interact Barcelona 2013 – Mr Richard Foan said IAB Europe was organizing the 3rd Interact Conference from the 23-24 May in Barcelona 2013. They were offering IFABC a speaking slot and will waive the delegate fee also. IFABC would have to bear the cost of travel, board and accommodation. It will be an opportunity to showcase and promote IFABC. He asked whether IFABC wanted to support the event. IFABC could be promoted at a European level or global level. Discussion took place and it was agreed to support the event. Mr Richard Foan will start the session with an introduction of IFABC at a global level and then focus on the European level.

 

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