Added over 5 years ago

BPA Interactive audits reveal 71% of websites could be under reporting traffic data

Shelton, CT July 12, 2011 – Media owners go to great lengths to measure and analyze traffic to their websites as they vie to attract advertisers. But in spite of their efforts, many may not be counting all of the visitors to their sites.
Based on results from more than 900 audits, BPA Worldwide has found that 71% of sites analyzed had not tagged every page. For those sites, on average 11% of all pages went without the crucial traffic tracking tags.“If websites contain pages that are untagged, the potential is there for media owners to considerably under-report the amount of traffic to their sites,” explained Pete Black, Senior VP of Business Development at BPA. “The BPA Interactive technology allows us to uncover those pages that are not tagged and ensure sites are getting full credit in the eyes of online advertisers and media buyers.”

Unlike web analytics tools, part of the BPA Interactive audit process involves verifying the integrity of tag placement. The tag audit, which is performed on a regular basis, is provided free of charge to BPA Interactive member and applicant sites.

“The online marketplace is getting more and more competitive,” Black continued. “If websites are under reporting traffic as a result of missing tags, they could be leaving money on the table. There is also an internal impact in that business decisions may be faulty when they are made on analytic data that is inaccurate.”

About BPA Worldwide
A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Worldwide, BPA audits 2,600+ media properties—including B-to-B publications, consumer magazines, newspapers, web sites, events, e-newsletters, databases, wireless and other advertiser-supported media—as well as 2,700 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

 

Posted by BPA Worldwide at 5:02 pm 0 Comments

Added over 5 years ago

Perry named VP of CCAB, Canadian division of BPA Worldwide

Shelton, CT July 26, 2011– BPA Worldwide, the global leader of auditing media, has named Rodney Perry Vice President of CCAB, its Canadian audit division. Perry, a veteran of Canada’s digital media industry, will be based in CCAB’s Toronto office.Perry most recently served as Managing Partner MEC Interaction, at Mediaedge:cia, where he managed the online ad spending for a number of clients, including Molson, Ford, Paramount, Sears, Novartis and Wyeth. He built the digital and emerging media practice within Mediaedge:cia with specialties including social media, mobile, search, ad operations and strategic planning. During his time with Mediaedge:cia, Perry also taught the digital and emerging media course at Toronto-based Humber College.

Prior to joining Mediaedge in 2007, Perry was Group Director of Strategy at OMD Digital, working with Dell, Pepsi, Nissan, Infinity and McDonald’s. Between 2003 and 2006, he was Director of Sales and Marketing, eBusiness, with Rogers Communications. Perry has also held marketing positions with Hudson Bay’s Hbc Direct and Zellers.
Perry earned a degree in Business Administration, Marketing Management, from Lambton College.

“We are very excited to have Rodney join CCAB,” noted Glenn Hansen, BPA President and CEO. “Not only does he possess a great wealth of knowledge about the traditional Canadian media market, which will help in managing our services to existing members in Canada, his experience and insights within the rapidly evolving digital media industry will be a great asset to our members globally as we move into the next generation of audience measurement.”

Bruce Neve, CEO of Starcom MediaVest Group and a member of the CCAB Newspaper Advisory Board, added, "Rodney brings a strong commitment to client service, product excellence and a digitally infused mindset that will serve CCAB well moving forward. A true innovator and problem-solver, I look forward to continuing to serve on the CCAB Board with Rodney in this leadership role."

About CCAB/BPA Worldwide CCAB, a division of BPA Worldwide, serves Canadian consumer magazines, business publications, newspapers, advertisers and advertising agencies. A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprising media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 25 countries. Worldwide, BPA serves 2,700 media properties—including B-to-B publications, consumer magazines, newspapers, websites, events, email newsletters, databases, wireless and other advertiser-supported media—as well as more than 2,600 advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.

 

Posted by CCAB – A Division of BPA Worldwide at 5:01 pm 0 Comments

Added over 5 years ago

Alessandro Cederle new President ANES for the biennium 2011-2012

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Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vestibulum tortor quam, feugiat vitae, ultricies eget, tempor sit amet, ante. Donec eu libero sit amet quam egestas semper. Aenean ultricies mi vitae est. Mauris placerat eleifend leo.

Posted by ANES (ITALY) at 5:00 pm 0 Comments

Added over 5 years ago

ABC statement on Content Verification tool review

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Added over 5 years ago

Agency Apps Breakfast Briefing - 24 Nov 2011

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Added over 5 years ago

Multi-Platform Certificate

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