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Minutes of the tele-conference meeting of the Executive Board held 10am London time, Tuesday, 1 July 2015.


Minutes of the tele-conference meeting of the Executive Board held 10am London time, Tuesday, 1 July 2015.

Present :
Mr Pedro Silva – Chairman – in the Chair
Mr Jerry Wright – Secretary
Mr Hormuzd Masani – Treasurer
Ms Heather Craven
Mr Manuel Sala
Ms Iwona Szczesna
Mr Magnus Paulsson
Mr Marco Bernasconi

Apologies :
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation


The minutes of the tele-conference meeting of the Executive Board held 2 June 2015 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2014-2016

2.1.1 Role of IFABC/Industry Advocacy

a. Promote growth of bureau in new geographies – Mr Manuel Sala said that he had tried again to contact representatives from Chile and the Dominican Republic but have not received any replies from them. He was still trying to open a conversation with Peru. He understood from Dr Roberto Moreyra that Argentina provided support to publishers from Chile, Uruguay, Peru, Dominican Republic, Colombia etc. Chairman said that local advertising industry in each country must play a part to demand for independently verified circulation and other data. IFABC could explain to them what an ABC could do.

The Secretary said that the Asia Pacific group was planning a meet in November 2015. This could be an opportunity to invite countries which do not have an ABC to attend to see what the ABCs do. Ms Heather Craven said that she could work out a list of potential countries. The dates for the event, the Agenda, the speakers etc were being finalized. Chairman said that perhaps WFA could identify the potential countries. The Secretaries said that the cost of organizing the event must be considered if more people were invited to attend.

b. WAN/IFRA – The Secretaries reported that that the WPT Report has not been released as yet.

2.1.2 Knowledge sharing/Business Development

a. Central knowledge store – Chairman said that he will sign the contract for hosting today and return it the Treasurer. Ms Iwona Szczesna proposed that the maintenance charges for May and June should be paid soon. Treasurer said that he would propose paying the maintenance charges on a quarterly basis starting with May/June/July. He requested Ms Iwona Szczesna to obtain an invoice for the amount. It was noted that the maintenance fee for a month was €190. Ms Iwona Szczesna said that she would provide another 2 weeks for the Executive Board Members to complete and upload their data to the site

b. Improve internal communications – Website – Ms Heather Craven said that she has started to review the Home page. In order to keep the page current she would need to include regular updates. Currently only ABC UK was doing that by automatically uploading their press releases to the IFABC website. She said that if Members found it difficult to upload information on the site, perhaps they could forward it to AMAA Australia and they could help to upload it. It was felt that Members could upload it in their original languages. Discussion took place and it was agreed that Ms Heather Craven would circulate a link to Members so that they upload their press releases to the IFABC website.

2.1.3 Digital Standards and Measurement

a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – The Secretary said that Mr Richard Foan was involved with the IFABC Asia Pacific group in planning a meeting in the Asia Pacific region in November 2015. He added that the Digital Standards and Measurement Committee had not deliberated on any matter. However matters that were being discussed in the industry related to viewability, brand safety, Video etc – Chairman said that he would speak to Mr Richard Foan and report at the next meeting.

2.1.4 Survey

a. GA Survey – Chairman said that the results of the GA survey could be used to establish the starting point for the workplan. Ms Iwona Szczesna requested the Chairman some of the key points to start the discussion. She said that it would be easier to discuss when the main points were laid out. Chairman said that he would forward to Executive Board Members in advance of the next meeting. He said that may incorporate some points from the ABC Change Census survey too.

2.1.5 Media Audit Bureaux of the Future – Update

a. IFABC Change Census Survey – The Secretary said that the results were broadly the same as only one or two additional bureau completed the survey. He said that he would forward the results to the Executive Board Members.

2.1.6 IFABC Name Change

Chairman said that it was proposed at the General Assembly of Members in November 2014 at Rio de Janeiro, Brazil to look into the possibilities of changing the name descriptor of IFABC from INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS to INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CERTIFICATION.

The Executive Board at its meetings held on 2nd December 2014, 20th January 2015, 16th February 2015, 3rd March 2015, 7th April 2015, 13th May 2015 discussed the name descriptor change for IFABC and accordingly sought a vote from all members of IFABC by email through Secretaries email dated 11th May 2015.

Secretaries reported that 24 responses were received from members of IFABC and all of them had agreed to the descriptor change in the name of IFABC from ‘CIRCULATION’ to ‘CERTIFICATION’.

IFABC Constitution vide para 20.1 states -

“The Federation shall not amend its Constitution without the prior approval in writing from the Registrar of Societies. No alteration or addition/deletion to this Constitution shall be passed at a General meeting and with the consent of two-thirds (2/3) of the voting members present at the General meeting. No amendment of this constitution shall be of any force and effect unless passed by a two- thirds majority of Full Members present or by proxy at a General Assembly and has received the prior approval in writing from the Registrar of Societies Singapore”.

Any amendment in constitution requires 2/3rd majority from members.

Since 24 responses were received out of 35 full members of IFABC the 2/3rd majority was available and received from members and accordingly the name of IFABC is proposed to be changed to International Federation of Audit Bureaux of Certification without any change in the logo.

Accordingly, the Executive Board at its meeting held on 1st July 2015 passed the following resolution unanimously.

“RESOLVED THAT more than 2/3rd of the voting full members of IFABC had agreed to change the name descriptor from International Federation of Audit Bureaux of CIRCULATION to International Federation of Audit Bureaux of CERTIFICATION. This change in the name descriptor be informed to all members, statutory authorities, Registrar of Societies-Singapore, bank accounts and all other concerned statutory and government authorities as deemed necessary.”

A copy of the resolution may be forwarded to all members and appropriate authorities for initial process of name descriptor change of IFABC.

The Secretary said that he would prepare the communications plan and requested Executive Board Members to inform him of the things to be done in respect of the name change. Mr Manuel Sala said that it was important to take advantage of the change while informing the industry and the market.

2.1.7 Governance and Finance

a. Finance – Treasurer reported that Italy (CSST) had paid their 2015 dues. He said that only Mexico and Denmark had not settled the 2015 dues. Mr Manuel Sala said that he would contact Mexico once again. Mr Magnus Paulsson said that the Danish Oplagskontrol had been discontinued and the activities taken over by the organization Danish Media. Discussion ensued and it was agreed to terminate the Full Membership of Danish Oplagskontrol. Mr Magnus Paulsson was requested to forward a Membership form to the Danish Media.

Tabled Invoice 29716-1 from Cyberdesign Works for A$1,000-00 being the cost to resolve the security issue with the website. It was approved for payment.

Audited accounts of IFABC for the year ended 31st December 2014 – Treasurer reported that audited accounts had been signed by the Auditors and could be circulated to Members.

RESOLVED THAT the Audited Statement of Accounts for the year 2014 of IFABC may be circulated to all Members by email.

Assessment of Income by Inland Revenue of Singapore (IRAS) for the Assessment Years 2011 to 2014 – Treasurer reported that IFABC had received two letters from the IRAS. These dealt with the assessment of income of IFABC by the Singapore authorities. The IRAS have subjected to tax the following income of IFABC :
i) Assessment year 2011 to 2014 – subscription received from Singapore (local income)
ii) Assessment year 2014 (Financial Year 2013) – commission received from I-COM €2,059-00
After setting of related expenses incurred by IFABC, the IRAS have assessed the Net Income Tax payable by IFABC for the Assessment Year 2011 to 2014 (Financial Year 2010 to 2013) as S$ 60.86 (€ 40-38 approx).
Treasurer said that he had forwarded the relevant IRAS papers to the IFABC Tax consultant in Singapore for further advice.
Balance in IFABC Bank Account – HSBC Bank, Singapore - € 73,331-51

b. Governance – Croatia/Serbia – Chairman said that he had spoken to Serbia ABC and was advised that Croatia and Serbia were in agreement to cease disputes on the subject of the IFABC name being used for approving or certifying any audit. He requested the Secretaries to prepare a letter to them. He added that he would be speaking to Serbia too.

Mr Marco Bernasconi said that he would be going to Serbia on the invitation of a publisher. Since he would be there he would also pay ABC Serbia a courtesy call.

2.1.8 Event Audit – Ms Heather Craven said that the planned meeting for July was being postponed due to the inability of key people to attend. She would try and convene a meeting in August 2015. The Committee has covered the majority of the workplan it was intended to discuss with likely one or two meetings left. It was suggested that the Committee explore the concept of producing an IFABC Exhibition/Event Guideline to assist other IFABC Members interested in developing exhibition audit services. Ms Craven confirmed she would include this on the Agenda for the next meeting and report back at the next Board meeting.
Digital Signages – Mr Manuel Sala reported that ABC Spain was in the process of drafting the audit rules to provide the service.

3. NEXT MEETING – the next meeting will be held 10am, London time, on 4 August 2015. Mr Manuel Sala said that he would not be able to be participate.


4.1 The meeting was adjourned at 12noon.

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