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Minutes of the meeting of the Executive Committee held at 4.00pm, Monday – 3 November 2014 in the Windsor Atlantica Hotel, Rio de Janeiro, Brazil.

                                             INTERNATIONAL FEDERATION OF AUDIT BUREAUX OF CIRCULATIONS

Minutes of the meeting of the Executive Committee held at 4.00pm, Monday – 3 November 2014 in the Windsor Atlantica Hotel, Rio de Janeiro, Brazil.

Present :
Mr Jerry Wright – President – in the Chair
Mr Hormuzd Masani – Treasurer
Mr Pedro Silva
Mr Magnus Paulsson
Ms Iwona Szczesna
Mr Manuel Sala

Apologies :
Mr George Bohlander

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

Mr George Bohlander, who was attending the meeting through tele-conference, withdrew from the meeting due to a bad connection. He wished the Executive Board a very successful General Assembly.
Chairman thanked Mr Pedro Silva for making the arrangements for the General Assembly.

1. MINUTES: The minutes of the tele-conference meeting of the Board held 20 October 2014 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2010-2012

2.1.1 IFABC 26TH GENERAL ASSEMBLY: Mr Pedro Silva welcomed everyone to Rio.
- Attendance - He said that 15 delegates had registered for the General Assembly, and including Brazil, represented 12 Bureaux. The Secretaries reported that 11 proxies have been received.
- Agenda – The agency speaker, Ms Cynthia Evans had advised that she was unable to attend as she was indisposed but will be sending in her paper tomorrow. Mr Pedro Silva said that he had invited Mr Brian Crotty, from Almaty BBDO Sao Paulo, to replace her and provide a global perspective. Ms Carolyn Morgan will present the ABC of 2015 report through video conference. In response to a request from Mr Manuel Sala it was agreed to mention the names of the Bureaux celebrating anniversaries at the closing dinner.
- Bureaux sharing insights – Mr Pedro Silva said that Bureau’s representing USA, Spain, UK and Brazil will share insights, experiences and opportunities during the second day.
- ABC of 2015 Report - Chairman said that he had not received any comments from the EB on the final draft report.
- IFABC Business – The Secretaries reported that all statutory requirements as laid down by the Constitution will be complied with.
- PR/External Communications – Chairman said that he had briefed Eulogy and they would be releasing a pre- GA release before the GA and another one after the GA announcing the election of the new Executive Board.
- Regional Groups meetings – Mr Pedro Silva said that arrangements have been made for the meetings which will be held on 4 November
- Hybrid, Digital Publications and Web Standards Group meetings – Chairman said that Mr Richard Foan and Mr Glenn Hansen (through video conference) would handle them.

2.1.2 Role of IFABC/Industry Advocacy
a. Promote the growth of bureau in new geographies –Mr Manuel Sala said that he had received one response from the advertising agency association of the Dominican Republic that they had just received the proposal and would be considering the establishment of a bureau.

2.1.3 Knowledge Sharing/Business Development
a. Central knowledge store – Ms Iwona Szczesna said that she had uploaded the 2012 data of the Top 50 magazines (paid and free) from the members on the IFABC website. Meanwhile she was waiting for the General Assembly’s approval to set up the new system for data collection and reporting.

b. Improve internal communications – Website - Mr Manuel Sala said that after talks with Mr Paul Dovas, he was proposing to :
- improve the SEO for the website at a cost of €5,000; and
- improve the information on the website with simple infographics on what IFABC members do

He said that the proposals were to direct people looking for media data to come to the website and an initiative to promote the IFABC. Discussion took place and it was agreed that the new Board would take over the responsibility for agreeing the proposal.

2.1.4 Digital Standards and Measurement
a. ‘Hybrid’ Online Audience Measurement – Chairman said that Mr Richard Foan would be reporting on this project and also manage the Web Standards Group meeting.

b. Digital Editions and Publications – Chairman said that Mr Glenn Hansen would be presenting the revisions to the guidelines at tomorrow’s meeting. It would then be tabled at the General Assembly for adoption.

2.1.5 Governance and Finance
a. Finance – Treasurer reported that:
- Annual Dues 2014 - he had still not heard from SPAC China in respect of the 2014 annual dues amounting to €1,300 and would be tabling the matter at the GA for a decision.
- Bills – Invoice no 1221 from Penmaen Media Ltd for € 5345 being consultancy of IFABC Future of 2015 ABC report second 50% of €4400; and € 945 being additional time cost and miscellaneous expenditure.
- HSBC Internet banking – he had received the security device from HSBC Singapore and would now be able to process all payments digitally. He would be making the payment of €15,000 to Brazil as a subsidy for the GA.
- Provisions – a provision of £1,000 has been provided for the services of Eulogy. In response to a question from Ms Iwona Szczesna, Treasurer said that a sum of €10,000 had been set aside for the new data collection system
- APABC Funds – he said that as discussed at the last EB meeting he would be tabling the suggestion at the APABC meeting and if approved would seek the GA’s agreement to transfer the APABC funds from BPA’s accounts to the IFABC accounts in trust for APABC
- Balance in HSBC Bank in Singapore - € 81,609

b. Croatia/Serbia –Chairman said that he had recently met the Chairman of ABC Serbia, Mr Branislav Novcic in London and spoken on the issues relating to the principles of IFABC membership. Discussion took place and it was agreed to write to both bureau to settle the matter and to move on to serve their members.


3.1 Chairman thanked all Executive Board Members for the support and dedication in ensuring that the responsibilities of the IFABC were well taken care of.

3.2 Ms Iwona Szczesna reported that Mr George Bohlander would not be seeking re-election to the Board.


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