Added 10 months ago

Minutes of a teleconference meeting of the Executive Board held 10am London time, 4 May 2016.


Minutes of a teleconference meeting of the Executive Board held 10am London time, 4 May 2016.

Present :
Mr Pedro Silva – Chairman – in the Chair
Mr Hormuzd Masani – Treasurer
Mr Magnus Paulsson
Ms Iwona Szczesna
Mr Richard Foan

Apologies :
Mr Manuel Sala
Mr Marco Bernasconi
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

1. MINUTES: The minutes of the meeting of the Executive Board held 12 April 2016 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2014-2016

2.1.1 Role of IFABC/Industry Advocacy

a. Promote the growth of bureaux in new geographies – the Secretaries said that they had again written to Ms Alexandra Ferrari/Chile and had advised her about the IFABC GA in Ascona and had provided her with the link to the GA website. Mr Manuel Sala was copied on the email.

2.1.2 Knowledge Sharing/Business Development

a. Central knowledge store – Ms Iwona Szczesna said that the modification has been done and that the database system was now complete and awaiting testing by ABC UK. To-date there has been no response from ABC UK. Mr Richard Foan agreed to check on the matter.
Ms Iwona Szczesna asked whether Members should be gives access to the data base before the GA or after an introduction at the GA. It was agreed to present it at the GA during the Future of IFABC session. It was felt that perhaps Members be advised of the system before the GA,

b. Improve internal communications – Website – in the absence of Ms Heather Craven and Mr Manuel Sala there was no report.

2.1.3 Digital Standards and Measurement

a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman said that six Bureaux were represented at the recent ICOM meeting. He sought Mr Foan’s thoughts on the event. Mr Foan said that he had reminded ICOM of the ‘commission’ to the IFABC on the event. He added that this year’s event was the biggest so far with over 400 delegates. There was an increase of senior delegates from US and Asia. It is an important event for ABC’s businesses in the context of digital. The globalization of the presentations took the presumption that people can access global suppliers in a common way. This was the running theme. This was emphasized by how to avoid different approaches in different markets. This would be important when ABC’s plan for the future. Although the presentations were short the networking was good where ABC’s could promote the work that they were doing. 3 IFABC Members made presentations. Chairman felt that the event had become too broad – with presentations being not that deep with analysis. He noted with interest the Hybrid TV measurement that fused digital information from different devices and normal TV. 5 countries doing that were using similar approaches i.e. different cultures using similar approaches. Mr Richard Foan said that if ABCs worked with the industries that demonstrated that if ABCs worked together for the big companies they will use ABCs. ABCs will then have a future. If ABCs do not do that it would be difficult to justify what ABCs were doing to the big companies. It would be getting harder for ABCs to do their own things.

2.1.4 IFABC General Assembly 2016

a. Speakers/Agenda – Chairman said that he had not heard from Mr Marco Bernasconi as yet. He agreed to call him. Chairman said that perhaps the Agenda for the GA could be discussed. Mr Richard Foan thanked the Secretaries for the updated draft GA Agenda. He said that on Monday- 6 June – the Executive Board will meet at 4pm. On Tuesday – 7 June, the Regional Groups will meet from 10am. The Secretaries said that the Ibero- America Group was not having a meeting and wanted a confirmation from the IFABC Europe Group. The IFABC Europe Group Members on the Executive Board agreed the need for a meeting of the Group as the last scheduled meeting had not taken place in Romania. Mr Magnus Paulsson agreed to send out an Agenda and appoint a person to lead the meeting as he was unable to attend.
Mr Richard Foan said the afternoon of the 7th has been dedicated to digital matters. The afternoon session will start with a session on Hybrid. He sought the Chairman’s assistance on the matter. He felt that it could be an opportunity for some people to work together either formally or informally and perhaps there was a need to reflect on it. On the following session on Digital Editions and Publications he said that he was not aware if there will be any further updates on this matter. Ms Iwona Szczesna said that the committee had not met for a long time. Mr Foan said that there could be people interested to find out what others were doing in this area. On the following session on web standards, Mr Richard Foan said that he had only one matter to discuss – that related to video metrics – and whether the GA will agree to adopt it. He could also speak on the subject of viewability and brand safety but was not sure how many will be interested in the matter. He suggested combining all the subjects under one heading. A lot of discussion took place and it was agreed that the programme for 7 June would be:
10.00am – 12.30 pm – IFABC Regional Group meetings
12.30pm - 2.00pm – Lunch
2.00pm – 4.30pm Digital Breakout Session (faciliated by Mr Richard Foan)
The Secretaries were requested to mention in the Agenda that members could choose to submit topics for discussion or submit any questions they may have for discussion at the Digital Breakout session.

For Wednesday 8 June – There will be four sessions:
- Advertiser Perspective – Mr Richard Foan said that he was still trying to get someone from WFA to present. Chairman said that AAM that recently made a deal with the ANA (Advertisers Association) where AAM data was made available to the whole ecosystem of the ANA. He added that he could speak to Mr Drouillard on whether the ANA could present an advertisers perspective and what they were looking for in an ABC perspective.
- comScore – will be presenting
- FIPP – will be presenting
- Agency Perspective – It was not sure whether WEMF had been able to obtain a Swiss Agency to present. Mr Foan said that as a back-up he could present the research done by Circus Street that they had presented at the ABC Asia Pacific meeting.
It was finally agreed that the programme for 8 June will be:
9.30am – 10.30am – IFABC Business
10.30am – 11.00am – Break
11.00am – 12.00noon – Opening Ceremony/IFABC Business
12.00pm – 1.00pm – Advertiser Perspective
1.00pm – 2.00pm – Lunch
2.00pm – 3.00pm – comScore
3.00pm – 4.00pm – FIPP
4.00pm – 4.30pm – Break
4.30pm – 5.30pm – Agency Perspective

For Thursday – 9 June, it was noted that the programme should remain as it was:
9.00am – 10.15am – Multiplatform certificate
10.15am – 10.45am – Break
10.45am – 12.00pm – New opportunities
12.00pm – 1.00pm – Joint efforts
1.00pm – 2.00pm – Lunch
2.00pm – 2.30m – Survey Results
2.30pm – 3.30pm – Future of IFABC
3.30pm – 5.00pm – IFABC Business

b. Registrations – Mr Richard Foan said that he has been advised that 20 delegates had registered so far for the GA. Chairman said that he will request Mr Marco Bernasconi for an update and circulate it.

c. Bureau Activity Report – Secretaries reported that 20 bureaux had submitted their reports to-date. Chairman said that he will speak to Ms Morgan to provide a summary of her findings from these reports. The Secretaries were requested to send a reminder. It was noted that it was an obligation for Bureaux to submit the reports.

2.1.5 Governance and Finance

a. Finance – Treasurer reported the following:
Annual Subscription 2016
The following Members have not paid their subscriptions – BPA Worldwide, Chinese
Taipei, Italy CSST, Mexico, and the Peoples Republic of China.
Reminders were sent on 26 April 2016.

b. Balance in IFABC Bank Account in HSBC Singapore € 81,221-23.

c. Bills - The following were approved for payment:

MGI N Rajan Associates for S$ 1,150-25 being the audit fee for 2015 and out of pocket expenses.

R R Consultants Pte Ltd for S$ 420-00 being taxation service fees and out of pocket expenses.

Silver Cube – Bill No: ADM/14/04/2016 for € 570-00 being the hosting of the IFABC Circulation database on dedicated server for the period March 2016 – May 2016.

3. NEXT MEETING – It was agreed that the next meeting will be held on 24th of May.

4.1 The meeting ended at 12 noon.


Bookmark and Share

Posted by Australia at 4:55 pm 0 Comments

Have your say


Next: TS Digital Nordic and ABC UK launches Viewability Certification in the Nordic countries

Previous: Facebook certified by ABC for online behavioural advertising processes