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Minutes of a tele-conference meeting of the Executive Board held 10am, London time, Monday – 25 March 2013


Minutes of a tele-conference meeting of the Executive Board held 10am, London time, Monday – 25 March 2013.

Present :      Mr Jerry Wright – Chairman – in the Chair
                       Ms Iwona Szczesna
                       Mr Magnus Paulsson
                       Mr Paul Dovas
                       Mr Eusebio Serrano
                       Mr Pedro Silva

Apologies : Mr George Bohlander
                       Mr Hormuzd Masani

1. MINUTES: The minutes of the meeting of the Board held 18 February 2013 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2010-2012

2.1.1 Role of IFABC /Industry Advocacy
a. IFABC name change –Chairman said that the Secretaries had submitted a draft letter on the matter to Members last Wednesday. He would go through it and advise the Secretaries before issue.

Mr Paul Dovas reported that in Australia, Members had approved the name change of ABC/CAB to “Audited Media Association of Australia”.

b. Promote the growth of bureau in new geographies – Mr Eusebio Serrano said that the Secretaries had provided him with a list of potential countries. He would be having a tele-conference with the committee and would report on the progress at the next meeting.

Not-for-profit principle – The Secretaries said that a letter dated 14 February 2013 was sent to all Members seeking their approval to amend Article 6.13 of the IFABC Constitution. The amended Article 6.13, if approved, will read “Notwithstanding the provisions of this clause, the Executive Board may at its discretion recommend to grant Full Membership to an organization which does not either have tripartite participation or does not operate on the principle of not-for-profit. However, the Executive Board’s decision is required to be accepted/ratified by the General Assembly”. The Secretaries said that they had only received 16 votes in favour of the amendment with 4 against it. As there was a requirement for a two thirds majority, the resolution was not passed.

Chairman said that the matter be raised at the IFABC Europe meeting in May and thereafter seek Member’-s’ approval for the amendment.

2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store – Ms Iwona Szczesna said that she had nothing new to report.

b. Improve internal communications – Website – Mr Paul Dovas said that there was nothing new to report. He asked whether anyone had any feedbacks about the website. Ms Iwona Szczesna said that at the previous meeting there was a discussion on uploading the Newsletters on the site. Mr Dovas said that the person handling the site was back from holidays and would be doing it and will make it live soon.

2.1.3 Digital Standards and Measurement
a. ‘Hybrid’ Online Audience Measurement – Chairman said that Mr George Bohlander had notified that the committee would be meeting on 15 April. They were in the process of interviewing industry bodies. The European Association of Communication Agencies had sent the questionnaire to their members to respond. The committee will gather the responses by 27 March 2013 and be ready with their recommendations summarizing the demand for global hybrid standards for presentation at the next IFABC Europe meeting.

Mr Eusebio Serrano said that in Spain the industry was in discussion for a clearer strategy on ‘hybrid’. With the withdrawal of Nielsen they were seeing a creation of a monopoly and a subsequent increase in prices to media agencies. He said that it was important that to hear at the IFABC Europe meeting what was happening in the digital arena. Mr Paul Dovas said that in Australia Nielsen’s Market Intelligence’ was still available. There were signs that a supplier was removing small clients from their roster and would concentrate research efforts around large websites.

b. Digital Editions and Publications – In an email dated 20 March 2013to Mr George Bohlander, Mr Glenn Hansen had written that the BPA team was working on compiling a comparison of several sets of rules. He had met with Zinio to discuss a way forward. The committee will have a report in April. Chairman said that in the UK there was large growth with ABC having registrations from around 250 digital editions and publications, particularly in Consumer Magazines. Digital publications, those which had no link back to a print edition, were now on the increase with the National newspaper publishers looking at reporting in this category rather than digital editions.

c. ABC of 2015 - Chairman said that the Secretaries had circulated the members survey answers to the question “What issues do you think IFABC should address over the coming two years?” He said that it was important to receive the feedback from the Board members in order to perhaps prioritize the workplan for 2013- 2015. He hoped to work this up into a presentation for IFABC Europe meeting.

Ms Iwona Szczesna said that she would like to receive the complete survey results.

d. Event Audits – Mr Paul Dovas said that he had been very tied up with other matters and would now be looking into the matter.

2.1.4 Governance and Finance

a. Finance – Chairman said that the Treasurer had submitted a report.
i) 2013 Subscription - It was noted that 8 Full Members and one Affiliate Member had still not paid their 2013 subscription.

ii) Invoices – The following were approved for payment:
Cyberdesign Works Invoice No 27327-1 for A$623-70 being cost of IFABC website updates and maintenance
Cyberdesign Works Invoice NO 27332-1 for A$297-00 being cost towards increasing maximum menu level.

Cyberdesign Works Invoice No 27359-1 for A$297-00 being cost of developing a website notify generator to inform people about a comment posted on the blog/forum

iii) Balance – there was a current balance of €69,196-94 in the HSBC Bank Singapore.

iv) 2012 Annual Accounts – the audit of the IFABC accounts for the year ended 31 December 2012 would be finalized soon.

b. Membership – The Secretaries said that Members had been advised on 14 February of an application for Full Membership from ABC Hrvatska and had sought their approval. 18 Members had approved the application and one Member had suggested that they be provided with an Affiliate Membership. As a simple majority had been achieved, it was agreed to admit ABC Hrvatska as a Full Member of IFABC subject to the receipt of the necessary subscription.

3. Next meeting – it was agreed that the next meeting of the Executive Board be held 10am, London time, 15 April 2013.


4.1 Chairman wished all Members who were celebrating Easter, a very happy Easter.


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