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Minutes of a tele-conference meeting of the Executive Board held 10am London time, 8 December 2015.


Minutes of a tele-conference meeting of the Executive Board held 10am London time, 8 December 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Ms Heather Craven
Mr Magnus Paulsson

Apologies :
Mr Hormuzd Masani – Treasurer
Ms Iwona Szczesna
Mr Manuel Sala
Mr Marco Bernasconi
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

In response to a question from the Chairman, Mr Jerry Wright confirmed that this would be his last meeting of the Executive Board as his term with ABC UK will be completed by the end of December.

Chairman said that participation with Mr Jerry Wright at the meetings was indeed a pleasure. He felt that Mr Wright had accomplished a lot for the IFABC. He added that he will be missed. He continued and said that Mr Wright was always a competent and straight forward individual and he admired the way Mr Wright dealt with the IFABC.

Mr Jerry Wright said that at the 2010 GA in Seoul, he was elected the President and has had a very interesting and valuable experience with IFABC. He said that IFABC had enormous potential and said that IFABC members must work together and collaborate with each other and with the relevant industry bodies. He added that working with the Executive Board members helped him gain a lot of knowledge and experience. He thanked the Secretaries for a great work done. He said that he will miss the monthly get together and wished IFABC very good fortune in the future.

The minutes of the tele-conference meeting of the Executive Board held 3 November 2015 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2014-2016

2.1.1 Role of IFABC/Industry Advocacy
a. Promote the growth of bureau in new geographies – in the absence of Mr Manuel Sala there was no report. Chairman said that through the good office of Ms Arina Ureche, contact was established with Ms Alejandra Ferrari, CEO of Valida, the circulation audit bureau in Chile. The Secretaries reported that they have on 24 November 2015 written to Ms Ferrari and had provided the Membership application form and the IFABC Constitution. A reply was awaited.

APABC – Ms Heather Craven said that a gentleman from Vietnam was supposed to attend the meeting as an Observer but did not attend due to visa issues. She said that she will try and reach out to him. It could be an opportunity to invite him along with Chile to attend the Swiss GA 2016 as observers.

Ms Craven said that 6 Asia Pacific Bureaux (Australia, Hong Kong, India, Malaysia, Taiwan, and BPA) had attended the APABC meeting in Taipei for a 1.5 days of conference. At the formal meeting of APABC it was agreed to take steps to change the word ‘circulations’ in the name to ‘certification’. This will be ratified at the coming GA. APABC had supported the members with registration expenses for this event. There will be no membership fees for 2016. 6 guest speakers representing – ABC UK, Facebook, Vivaki APAC, comScore Inc, Circus Street and BPA – spoke at the event. The presentations would be placed on the members’ site on the IFABC website. She added that it was a very useful conference as Members exchanged issues faced by them and learned of opportunities available and the way forward. She thanked Mr Richard Foan and the secretaries for their support. She said that Ms Rosa of ABC Taiwan played a stellar job in the organization of the event. She said that a ‘whats app’ group has been set up for the participants to keep in touch. The Secretary said that he had spoken to Mr Richard Foan and had got good feedback of the value that ABC’s got coming together. They had a good line up of speakers who had come to address a few Bureaux. This showed the pulling power of IFABC and this was a good sign. He added that he was advised that in the presentation by BPA, the word ‘active views’ was being used instead of ‘Publication active views’ to differentiate it from the Google term. Ms Craven will replace the words on the presentation before sharing as it does not match the wording on the document approved, which Mr Glenn Hansen concurred with at the beginning of the year. It is probably a typo coming from outdated presentations.

2.1.2 Knowledge Sharing/Business Development
a. Central knowledge store – in the absence of Ms Iwona Szczesna there was no report.

b. Improve internal communications – Ms Heather Craven said changes have been made to the name of the IFABC. The latest constitution has also been uploaded.

2.1.3 Digital Standards and Measurement
a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman said that he had no opportunity to speak with Mr Richard Foan on what had transpired at Taipei. He said that he would do so to find out if there were any matters for discussion at the next GA.

2.1.4 IFABC Name Change
a. IFABC – The Secretary said that he was pleased with the coverage of the name change. The PR consultants had received wide coverage in trade publications. The Secretaries had covered the major trade association with the publicity appearing in the WFA, WAN-IFRA and FIPP websites.

2.1.5 IFABC General Assembly 2016

a. Agenda – Chairman said that he had an open conversation with Mr Stephan Loerke/MD of WFA on the working relationship between IFABC and WFA. He had asked him about the critical issues faced by advertisers in the media measurement area. WFA will survey their members to find out what issues were on the top of the mind. WFA wanted to know what IFABC could do to achieve the objectives. They were were discussing programmatic buying/brand safety/transparency. As Mr Loerke will be in Brazil on 8th June he would not be able to attend the GA.

Ms Heather Craven said that all bureaux were trying to get closer to advertisers association. Chairman said that he would work with AAM on the matter.

The Secretary said that besides WFA, perhaps IFABC should liaise with FIPP to obtain a view of magazines around the world. Discussion took place and it was agreed that the Secretary will reach out to FIPP to see if they were available to attend the GA.

There was another suggestion to speak to WAN-IFRA to attend the GA for their insights as well. Chairman said that he would liaise with them.

Chairman said that the Secretaries had circulated a draft Agenda for Executive Board’s consideration. Chairman said that he had received a note from Switzerland providing details of 2 hotels etc. The Secretary said that the Board should look at the total cost that the delegate will have to incur – airfare/hotel/conference fees etc. Chairman said that the proposed conference fee was €550-00. Members felt that it should be lowered. Accompanying person’s fee at € 380-00, and the excursion fee of €140-00.

2.1.6 Governance and Finance
a. Finance – Chairman said that the Treasurer had circulated the finance report dated 8 December.

b. Bills – the following were approved for payment:
 WithPR – £1,321-35 being final 50% of the invoice 1715 dated 4 October 2015 for PR services for the IFABC name change.
 Silver Cube – €1,140-00 - Being hosting fees for circulation database on dedicated server for September – November 2015 and December 2015 to February 2016
 Silver Cube – €563-62 being support for IFABC circulation database server (December 2015 to May 2016)
 Macomm Management Services Sdn Bhd – Bills No 0126 and 0127 for €3,841-12 and €3,722-22 being professional fees in respect of secretarial services for the period April to June 2015 and July to September 2015 respectively.

c. Annual subscription for the year 2016 – Members will be invoiced in the first week of February 2016 as per the fee schedule approved at the GA at Rio, in 2014:

Full Member
Level Members revenue from Annual fee for
Media Audit Services the year 2016
€ €

1. Upto €250,000 500-00
2. €250,001 to €1,000,000 1,400-00
3. €1,000,001 to €5,000,000 2,250-00
4. €5,000,001 and above 2,800-00

Member 550-00

d. Italy ADS – the annual income from media audit services had decreased to €179,700.

e. Balance of the IFABC Bank Account
HSBC Bank, Singapore - €68,116-03

3. NEXT MEETING – it was agreed that the next meeting will be held 10am London time – 19 January 2016. Chairman asked Secretary if they could continue to us the tele-conference services. Secretary said that he saw no problem but asked the Chairman to speak to Ms Paula Gossman. Chairman said that in the meantime he will source for an alternate service.


4.1 The meeting was adjourned at 11.30am.

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