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Minutes of a tele-conference meeting of the Executive Board held 10am (London time), 3 November 2015.


Minutes of a tele-conference meeting of the Executive Board held 10am (London time), 3 November 2015.

Present :
Mr Pedro Silva – President – in the Chair
Mr Jerry Wright – Secretary
Mr Hormuzd Masani – Treasurer
Mr Manuel Sala
Ms Heather Craven
Mr Magnus Paulsson
Ms Iwona Szczesna
Mr Marco Bernasconi

Apologies :
Ms Arina Ureche

In Attendance :
Mr J Matthews representing
Macomm Management Services Sdn Bhd
Secretaries to the Federation

The minutes of the tele-conference meeting of the Executive Board held 6 October 2015 having been circulated, were taken as read and confirmed.


2.1 IFABC Workplan 2014

2.1.1 Role of IFABC/Industry Advocacy

a. Promote the growth of bureau in new geographies – Mr Manuel Sala reported that there were interesting discoveries that could be made in the World Press Trends for opportunities to set up Bureaux in areas where there were marketing communications trade bodies but no ABCs. He said that he will start with Colombia and Peru. Chairman said that perhaps the IFABC Regional Chairmen’s could go through the report and identify potential countries that could require an ABC.

APABC – Ms Heather Craven reported that the APABC meeting and seminar will be held 23-24 November 2015 at Taipei. 20-25 people representing 8 countries were expected to attend. She tabled the detailed programme for the meet. There will be speakers from Facebook, comScore, BPA, Vivaki etc. She invited all to come along for a good conversation and said that she will provide a report of the outcome at the next meeting. Chairman asked her to be on the lookout for any matter for inclusion in the forthcoming GA.

b. WAN/IFRA/World Press Trends – Chairman said the Secretaries had received a copy of the 2015 World Press Trends. It was agreed to upload it to the IFABC website/members section. Chairman said that a note should be send to members to inform them that they should not circulate the report, except to their members.

2.1.2 Knowledge Sharing/Business Development

a. Central knowledge store - Ms Iwona Szczesna said that Silvercube will undertake the additional rectification immediately without any payment. She added that ABC UK had sought to introduce two new functions. The first “Metrics – PAV’s” was not recommended by Silvercube as it would add new parameters making it more complicated. Chairman was of the opinion that the system should be prepared for it or have the system ready for the near future. The second request related to purging data. Ms Szczesna said that this was a significant request. She recommended not doing it at the moment as IFABC had still not reached out to members for the basis data and further delay may complicate matters. She suggested that ABC UK could lay down comments together with the numbers. Discussion took place and it was agreed that for:

 Metrics – PAV’s – there was no immediate need to complete it
 Purging data – work on creating the function
It was also agreed to use the maintenance hours on the pressing issues.

b. Improve internal communications – Website – Ms Heather Craven said that the change in name of the Federation will generate some work.

2.1.3 Digital Standards and Measurement

a. Digital Standards and Measurement Committee/Digital Publications Standards Committee – Chairman said that he did not have a conversation with either Mr Richard Foan or Mr Glenn Hansen and thus had no report to make. The Secretary said that there were of couple of sessions at the APABC meeting where some current matters were being discussed.
Ms Iwona Szczesna asked whether the committee on brand safety and viewability had discussed any matter. She felt that some Bureaux could like to provide this service but required some assistance. Chairman said that these matters were being discussed at the APABC meeting and he would discuss this with the committee. The Secretary said that ABC UK had bilateral basis with some other Bureaux on brand safety and viewability.

2.1.4 IFABC Name Change – The Secretary tabled two draft documents from WithPR – a press release and a comment piece - on the IFABC name change. Mr Manuel Sala suggested that a list of the IFABC Members should be attached with the press release. The Secretary said that if there were any corrections to be made to have done so before the end of Thursday. Thereafter he will work with WithPR to get the messages out to Members first and then to the media and IFABC website.

2.1.5 IFABC General Assembly 2016

a. Agenda – Chairman said that the Secretaries had done a comparison of the Agendas of the 2012 and 2014 GAs. He requested them to slot in the 2016 items so that the Executive Board could see the slots available for crucial sessions. Members applauded Mr Marco Bernasconi and WEMF for the informative and attractive GA website. Chairman requested Mr Bernasconi to track the visits.

Chairman said that as the past practice, IFABC will subsidise the host bureau. Treasurer said that the maximum subsidy was €15,000-00. He requested WEMF to start preparing the finances to arrive at a registration fee. Chairman said that he would help by providing the expense items incurred at the Rio GA.
Chairman said that he wanted to engage with the World Federation of Advertisers (WFA) and to get them to participate at the GA. Mr Sala said that he could assist as WFA had held a meeting in Spain recently and he had met the WFA MD.

Ms Iwona Szczesna said that the Executive Board should have a re-look at the results of the GA survey. It was agreed to request Ms Arina Ureche to re-forward the results.
A question was also raised on what would be the next step in respect of the Change census survey. Chairman said that he would have a look and suggest some ideas.
The Secretary said that the FIPP Secretary General, could not attend the Rio GA due to a clashing event, but was willing to attend a GA. He added that the Magazine 360⁰ Report which may be a disruption to circulation should be a topic at the GA.
A lot of discussion took place and Chairman said that he would be look at the Agenda and report at the next meeting.

2.1.6 Governance and Finance

a. Finance – The following invoices were approved for payment:
- With Public Relations Limited – 50% of GB £ 2,642-70 (invoice No 1715) being media materials support for the IFABC rebranding exercise
- WAN-IFRA CH - € 1,500-00 (invoice 152520) being export of country reports – World Press Trends Database
- Registry of Societies, Singapore – S$130-00 - Payment for approval of the changes made to the IFABC

Balance in IFABC Bank Account – HSBC Bank, Singapore -
€ 71,618-35

b. Inland Revenue Authority of Singapore (IRAS) – Treasurer reported that that he was unhappy with the totally incorrect view of the IRAS and would be seeing to a proper conclusion of the matter with the help of the IFABC Tax consultants in Singapore.

3. NEXT MEETING – The next teleconference meeting of the Executive Board will be held on 8 December 2015.


4.1 The meeting was adjourned at 1130am.


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