Added 7 months ago

AV and Ad Metrics

There is much industry interest in measurement standards around digital audio/video advertising and content consumption.
JICWEBS in the UK has agreed metrics in these areas and these have also been adopted now by the IFABC.
Click here for further details.
Please contact your local IFABC member if you would like further information on these.

Bookmark and Share

Posted by Australia at 5:41 pm 0 Comments

Have your say


Next: Minutes of a tele-conference meeting of the Executive Board held 12 noon (London time), on 2 August 2016.

Previous: ABC launches verification service to reduce risk of exposure to ad-fraud