Welcome to the IFABC
The International Federation of Audit Bureaux of Certification (IFABC) is a global federation of industry-sponsored organisations that recognises that in the fast-paced media landscape, advertisers and ad agencies need the certainty that comes from consistent and independently verified, readily accessible media data for advertising planning and investment.
The IFABC member organisations deliver services designed to support transparency and accountability in the media data that is used in advertising trading in their respective markets.
29TH GENERAL ASSEMBLY OF THE IFABC TO BE HELD VIRTUALLY
Given the current global health restrictions in place, it has been decided to proceed with a virtual General Assembly to be executed as originally planned.
The 29th IFABC General Assembly will take place on Friday October 09, 2020 at 12noon UK time.
There are important matters to be discussed and decided at this event and the Executive Board invite you to participate, joining your colelagues from around the world.
Further details regarding the agenda and how to participate will be available through the official website and will be sent to all members in the coming months.
IFABC Global Certified Media List
The International Federation of Audit Bureaux of Certification (IFABC) is launching the first downloadable, easy to use excel spreadsheet with nearly 15,000 independently verified media properties from 21 participing countries from around the globe. The report delivers advertisers, marketers and media agencies with a resource to to build white lists of trusted media sources, source new media opportunities or confirm their own databases of media options.
The report highlights the media brands by format including print magazine and news, websites and apps, events, web, radio, out-of-home, influencers and other formats. The report also includes details about the intended audience (B2B or B2C) and whether the product is paid or free. Each listing includes links to the IFABC member that certifies the media brand.
Latest report: October 25, 2019
Click the button to download the latest report
'As emerging digital technologies continue to change how marketers and media connect with consumers, the need for independent third-party audits remains critical' explained IFABC President Pedro Silva, president of IFABC and CEO of the Instituto Verificador de Comunicação in Brazil. 'Media auditors play a unique role around the world.'
At the IFABC 28th General Assembly held in San Francisco in November 2018 delegates from media audit bodies from around the globe identified three of the most critical issues surrounding global media assurance:
- digital ad trading issues including ad fraud,
- accountability in digital out-of-home advertising and other media channels, and
- the need for global collaboration and standards.
How to create an ABC in your country
A practical guide featuring strategies, plans, actions and hints for those interested in creating an ABC. View the practical handbook.