The International Federation of Audit Bureaux of Circulations (IFABC) is a voluntary federation of industry-sponsored organisations that have been established in nations throughout the world. IFABC members have a common commitment to the accurate and transparent reporting of comparable print and new media performance data.
Its aim is to work with national and international organisations in any way that constructively supports the work of its members. The Federation seeks to encourage and facilitate the exchange of experience and best practice between member organisations, and is committed to working towards a greater standardisation and uniformity in the reporting of circulations and other data.
The IFABC actively encourages the establishment of an audit bureau of circulations in countries where currently such a bureau does not exist. IFABC member bureaux all offer a print circulation audit service and many have now expanded this to include web-sites and digital editions and publications. In addition, some offer a broader range of platforms, such as events and exhibitions, e-mail campaigns and other emerging channels.
What is a circulations audit system?
A print circulation audit system is a combination of rules, regulations, and protocols - backed by a team of people, operations and infrastructure, and independent verification. Its aim is to be capable of delivering to the marketplace a true picture of the circulation performance of the audited publications. Read More
The IFABC Event Audits Sub-Committee was formed in early 2015 with 13 participating countries. Over the last 5 months the committee has held 3 meetings sharing experience and learnings from IFABC members about the event audit experience in their countries, what has worked, how the services have evolved over time and exporing new service opportunities.
If you'd like to know more about sub-committee to join or to access the meeting notes please contact Heather Craven from the AMAA Australia. Read More
The aim of the IFABC is the sharing of knowledge and experience to encourage best practice. This is especially the case for electronic media such as the Internet, where the IFABC as a group has taken the initiative to create and evolve a globally agreed set of metrics. Read More
Recognizing the continued growth and importance that digital publication now play within media owners' brand portfolio, the International Federation of Audit Bureaux of Circulations (IFABC) has released recommendations for reporting digital media (non-website) by its membership.
In the near term, the IFABC suggests reporting digital publication in two categories: "replica" and "non-replica". However,the IFABC also acknowledges the rapidly changing media landscape and has provided four definitions of digital media such that members can expand on the suggested two categories. The expanded definitions are: "editorial replica", "editorial plus","targeted" and "dynamic". Read More
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